Benefit Kiss You Ultra Plush Lipgloss ($16.00 for 0.50 fl. oz.) is described as a “clear fuchsia.” It looks like a creamy, magenta fuchsia when squeezed out of the tube, but on lips, it’s definitely more of a sheer fuchsia pink with blue undertones. Bobbi Brown Electric Violet is shimmery and more fuchsia. Urban Decay Crush is similar in color but more opaque (so it appears bolder/brighter). Korres Crocus is purpler.