Benefit Pinky Swear Longwear Powder Eyeshadow ($20.00 for 0.11 oz.) is described as a “soft matte pink.” It’s a pale pink with subtle cool undertones and a matte finish. Urban Decay Heartless is shimmery. NARS Bouthan #1 is very similar. bareMinerals Giddy is warmer. Inglot #319 is cooler-toned, brighter.