Woo is Me is described as an “apricot pink sheen.” It’s a light-medium, yellow with a goldenrod undertone and a soft, pink frosted sheen. It had semi-sheer pigmentation, and the texture was soft but a little chunky. Urban Decay X (P, $18.00) is warmer. Le Metier de Beaute Nouvelle (LE, $30.00) is less yellow. Dior Golden Flower #1 (LE) is similar. Kat Von D Smile Now (LE) is yellower. MAC Artistic License (LE, $15.00) is pinker. See comparison swatches.