Awe is a cool-toned, ultra dark purple with hints of teal and silver shimmer. It’s almost a blackened-purple, but there’s not enough darkness there (which isn’t a bad thing–blackened colors often lose the color nuance once applied). The pigmentation is good, but it’s not perfect–the texture is a smidgen on the drier side, especially compared to many of the other shades within the formula. bareMinerals Daring is similar but more intense, a little more purple. MAC Indigo Noir is purpler, less gray.