Velvet Mauve is described as a “velvet mauve.” It’s a warm-toned, light-medium rosy brown with a matte finish. It had excellent color payoff, and the texture was very velvety and smooth. This shade is also available individually in the permanent range. LORAC Mauve (P) is purpler. NARS New York (P, $24.00) is darker. See comparison swatches.