Saturday, August 14th, 2010

Preview: MAC Venomous Villains Collection

AHHHHH! Finally! As the clock struck 12:01AM (EST) on August 15th, I’m finally allowed to share with you the details of a very special event I attended in June. Temptalia was invited to attend MAC’s Venomous Villains press event down in southern California, where they would unveil both the collection as well as provide a behind-the-scenes look at Disney, the villains, and the how and why of the collaboration between the two brands.

Tonight, we’re beyond excited to reveal to you the Venomous Villains Collection!

All of the photos and swatches you can take, plus a video review and video of the event itself (above)! I hope you enjoy this early preview and sneak peek.

Let me tell you about the behind-the-scenes action…

Thankfully, they didn’t make us wait too long to reveal the products! A few hours after landing in LA, we headed over to Disney Studios and entered a huge building where all of the collection displayers were set up, as well as three director chairs for the speakers. James Gager, Creative Director of MAC, kicked off the event and spoke remotely from NYC. He talked about how MAC is continually trying to wow their fans, and they do so by putting their own twist and spin on every collection.

MAC Venomous Villains Event
Studio set up for the press event

When asked “Why villains? Why not princesses?”, Gager responded that other brands can do princesses, but it’s okay to be a little evil. MAC wants to empower women to embrace their inner villain–be a little naughty, to play up fantasy. The collection’s focus is on fantasy and sophisticated beauty. Disney provided MAC access to their vault of animation sketches and imagery, and they even redrew some of the characters.

Gager discussed each character’s collection and the theme they were going for. He spoke of the Evil Queen as an aging supermodel who was regal, wicked, narcissistic, and flawless with red lips and angular brows–very chic. Dr. Facilier plays into MAC’s All Races credo he’s immaculately groomed and the products are ones that even guys could use. Maleficent is a sophisticated collection that’s very trend based, but it’s done in a way that anyone can wear the shades. Cruella is all about “uber glamour”–she was the original fashionista who was rail thin, mile high stilettos, and who loves a fantastic entrance.

On his favorite villain from the collection, Gager said, “I could just watch Cruella de Vil forever–I think she’s uber glamorous! Of course, she gets her just desserts in the end. She really knows how to enter a room and makes some of the best movie diva entrances of all time, and it just so happens she has an ulterior motive, ha!”

MAC Venomous Villains Event
Johanna Mooney (Disney), Nicole Masson (MAC), Gregory Arlt (MAC)

Johanna Mooney, Director for Disney Beauty, spoke to us about the strength of Disney’s storytelling, why MAC, and why villains. Nicole Masson, Vice President of Product Development at MAC, had the amazing task of developing, selecting, and putting together the colors and textures of the collection. Gregory Arlt, Director of Makeup Artistry for MAC, was on hand to give us on-the-fly demonstrations of some of the products on four models (each one representing one of the characters). (Check the video above for details!)

We had a chance to mill around the products and snap photos, before we headed off to the Disney Animation Research Library–which is a tremendous… MONUMENTAL honor. We weren’t allowed to take photos (sorry!) inside, so I can’t share with you visuals, but I’ll try to describe it as best I can here. The library holds over 65 million pieces of art, from concept art to backgrounds to references to audio. Selected pieces were pulled from the library for the four characters, including some very interesting concept sketches of them! Fox Carney, ARL’s Administrator, handled every piece with great care and even wore white gloves! In Disney Animation, the process begins with a mere germ of an idea which leads to concept art; they may not have a script, but then they create storyboards and really start to fill in the storyline and figure out who’s going to do what.

MAC Venomous Villains Event
Sketch of Maleficent (example of piece from ARL), photo credit:

After ogling all of the sketches, layouts, and artwork for the four characters used in the Venomous Villains collection, we listened and watched (avidly!) Bruce Smith as he drew Dr. Facilier. Smith was the supervising animator for Dr. Facilier, who was very excited to make history as Dr. Facilier was Disney’s first African American villain, and Princess and the Frog was the first African American driven story. Did you know that in the beginning Dr. Facilier was bald and had an earring? He described Dr. Facilier as the product of “Cruella and Capitain Hook going on a date.” (OMG!) The tour of the ARL and meeting up with some of the supervising animators at the Studios finished up the activities for the day.

MAC Venomous Villains Event
Do you not LOVE Cruella’s reaction as the Evil Queen walks by?

The next day, we headed over to Disneyland (the park), and it was kind of… a very giddy moment for me. We went through the employee entrance. How cool is that? It was like, oh, hey, just strolling in. I will also say that Disneyland was PACKED! to the brim with visitors (did you know that their maximum capacity is around 75,000?!!). I kept thinking, “You are all going to be in my photos, move!”

Disney and MAC set up a special character lunch where they set up four tables, one for each villain, and I happened to sit at the Cruella de Vil table, which was gorgeous and decked out in red and black and white. Cruella de Vil and the Evil Queen were both in attendance on stage–watching the two of them perform without a script, interacting with us, and answering questions about a makeup collection they likely didn’t know about… amazing. They are completely their characters. The woman who played Cruella de Vil made the most animated faces!

MAC Venomous Villains Event
Several press event attendees posing together in Walt’s apartment! (I’m third from the first
row, left; Karen from Makeup and Beauty Blog on the very right, and Annie from
BellaSugar kneeling on the right–we were the three bloggers invited to the event.)

We also toured Walt Disney’s original apartment, which is in Disneyland, actually–you may have passed by it without even realizing it! His apartment resides over the firehouse on Main Street, and it’s really quite small with a foyer, bedroom, bathroom, and a small, enclosed patio. There is a lamp that’s lit and remains lit in front of the window that is viewable from Main Street. During Walt’s lifetime, Disney cast members knew that Walt was home if the lamp was lit, and since his passing, the lamp is always lit. We were only allowed one group photo inside (above), which is of the foyer area.

The entire experience was very surreal, because I am a long-time Disney fan. I have more Disney movies and stuffed animals than I could count (much to my parents’ dismay, as most of those animals take up residence in their house!). I love many of their classic films, but I’ve also enjoyed their recent releases quite a bit. (Toy Story 3, oh how you made me BAWL!) To tour the ARL, Walt’s apartment, and hear so much about the heritage was definitely a once in a lifetime experience. I love companies and brands with real history and stories behind them and the people that created them, and Disney’s story has touched my heart once more.

P.S. — BIG ups and thank yous to the ever fabulous Heather Park for her support over the years. More thanks to Amy, Erin, and Amara for making me feel right at home, despite so much print media around me (sometimes you feel like you’re just this little ol’ blogger!).

P.P.S. — Gregory Arlt is AMAZING. AMAZING. He’s so fantastic, and he has SO much product knowledge–he lives and breathes makeup artistry, truly.

MAC Venomous Villains Event
Cruella de Vil and Evil Queen Displayer

MAC Venomous Villains Event
Cruella de Vil Lipglasses & Lipsticks

MAC Venomous Villains Event
Maleficent Lipstick (Violetta)

MAC Venomous Villains Event
Maleficent Polishes

MAC Venomous Villains Event
Evil Queen!

MAC Venomous Villains Event
Dr. Facilier Displayer

MAC Venomous Villains Event
Dr. Facilier Displayer

MAC Venomous Villains Event
You gotta get checked off and banded before you can enter!

MAC Venomous Villains Event
“Dr. Facilier”

MAC Venomous Villains Event
Cruella de Vil

MAC Venomous Villains Event
Evil Queen

MAC Venomous Villains Event

MAC Venomous Villains Event
Disney Animation Research Library

MAC Venomous Villains Event
Disney Animation Research Library

MAC Venomous Villains Event
The prettiest bunch of flowers I have ever seen, which lined Main Street @ Disneyland

MAC Venomous Villains Event

MAC Venomous Villains Event
Best sign ever (@ Disneyland)

MAC Venomous Villains Event
Cruella de Vil Table

MAC Venomous Villains Event
Cruella de Vil Table

MAC Venomous Villains Event
Cruella de Vil

MAC Venomous Villains Event
Cruella de Vil

MAC Venomous Villains Event
Cruella de Vil

MAC Venomous Villains Event
Take-home charm… should I put it on Mellan? LOL!

MAC Venomous Villains Event
Evil Queen

MAC Venomous Villains Event
Evil Queen

MAC Venomous Villains Event
Dessert… wait, you didn’t know I’m a fiend for dessert?

MAC Venomous Villains Event
Castle @ Disneyland

MAC Venomous Villains Event
Classic — Mickey and Minnie (and Goofy) spotted!

MAC Venomous Villains Event
Waving to us!

MAC Venomous Villains Event
Disneyland Entrance

MAC Venomous Villains Event
Downtown Disney

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109 thoughts on “Preview: MAC Venomous Villains Collection

  1. Topshelf

    What a late night treat! Christine you are awesome! I had interest in the collection before today. I don’t know if I should thank you or not-given my overworked wallet…

  2. Lillian

    OMG this post makes me so so happy! I’m all twitterpated!

  3. Emily

    Way to go Christine! I’m so happy for you for being able to do this! (And to me for checking your page at this ungodly hour!) =)

  4. sf

    why did mac raise the prices on almost everything??are the products slightly bigger?Is the price raise just for this collection?

  5. Rachel

    I love your recap of everything.

    And I have to laugh about the Dr. Facilier being like Captain Hook and Cruella going on a date description. My cousin’s son asked why they were both so mean (he was very small and concerned about niceness at that age) and she told him they were brother and sister. Then, when he was at Disneyland he asked Cruella if Captain Hook was her brother. She played along and said yes, which was sweet.

    Slightly sidetracked there, but I’m excited for this collection. Disney is my love. When I was 4, I named the dog my family got Pongo (he wasn’t a dalmation) and Cruella has always been one of my favorite villains.

  6. Joanna

    Awesome! Thanks so much for sharing this with us!

  7. Meg

    Today’s my birthday and to me these posts are like a gift! This is amazing, thanks so much Christine! Happiest Disney and makeup lover in the world right now:)

  8. CiNtHiA

    Wow Christine!!! u r the best at what u do hands down!!! u r awesome! (cant wait for feline swatches :) SOOO happy i only want 8 things out of this whole collection-yaaaaaay!

  9. wow christine! HOW AWESOME!!!!!!!!!!! LOVE IT!!!!!! you are NOT just a lil’ ole blogger! your site is one of THE go-to sites for swatches and beauty product info!

  10. virginiaisforluvrs

    Congrats on being chosen to attend the event. That’s so cool!

  11. Amy

    Awesome post! Very informative as well as interesting when reading all about this collection. Glad that I still have more than amonth to save up for it.. haha!

  12. SiaM

    Amazing!!! Thank you so much for sharing this experience with all the readers, I feel so informed with all the exclusive photos and footage!!! I love it!!! You are an excellent BEAUTY NEWS REPORTER!!!!

  13. Mel

    Wow Christine! Thank you so much. I love MAC and being in Australia, have never been/ seen disneyland but always wished I could go. Thanks for showing me some pretty damn awesome pics!!! :)

  14. Amy

    Oh, one more thing, you and Karen are the two bloggers that I really follow! So happy to see you both are one of the very few bloggers invited, ha!

  15. Steff

    Wow, I am getting REALLY excited for this collection now (esp. Cruella I love/hate her too;) and I wasn’t all that interested before. Great write up and thanks for sharing your experience with us:) It looks like the unveiling party was a blast! How awesome you got to go check it out!

  16. Jazz

    Thanks Christine ! Oh the patience this must have taken to wait until 8/15 to give us the deets

  17. nicci

    wow, this is so cool. Thanks for sharing! This makes me miss living in CA. What a nice treat before you head back to school! :)

  18. Love this entry, that was so much fun!! :)

  19. Christina

    That was such an awesome post! I haven’t watched the video yet, but plan to soon.

  20. Dawn

    Wow, what an amazing experience. Thank you for sharing it with us

  21. Etaoin

    Wow, it sounds like you had an amazing day! I’d love to go to disneyland, I’ve been to the paris one but there is something about french people speaking english with american accents that is very weird!

    I love your photography! I adore the blending on the evil queen make up look on the model – it just looks so smoky! The whole thing about pantone (sic, I’m not sure), is really interesting, I just thought they’d be like i’d like a deep red for cruella- I didn’t realise it was so SPECIFIC!

    I’m starting my job on Oct 4th so i think i deserve a little treat before that, n’est pas

  22. Linh Pham

    OMG! I am soooo envious of you right now! I’m a multimedia art graduate, and just imagining what an event it was simply made you want to squeal in bliss! I would die happily if I could just visit the library once! And to know that you were able to have such a grand tour, combining it with the makeup preview, WOW!

    Can’t wait for the collection to be released! (>_____<)*

  23. Annie

    Christine, what is that nail polish you’re wearing in the video? It looks like a really awesome blue!

  24. Crystal

    Oh my god I checked your site this morning and saw this and its like Christmas! Thanks so much for sharing, I can put together my shopping list for this collection now:)

  25. Veronica

    WOW, looks like you had an amazing time! Thank you so much for sharing…I’m dying to get my hands on this collection (MAC + Disney = My two favorite things!!).

  26. Roxanne

    I’m so happy for you!! Glad you had this wonderful opportunity! This background information really makes me appreciate the collection more (even though I’m still not over the moon). And yes, you should totally put that charm on Mellan!

  27. Christine, I’m so happy to see that you got be a part of this AMAZING experience! I’m in love with this collection. I woke up this morning and saw this; it completely made my day. Thank you!

  28. I’m so jealous right now! SO cool!!!!!!!!!

  29. Daniela

    Thank you so much Christine for sharing this with us…you are simply AMAZING!!!

  30. Thanks for this! You were so lucky to see the collection! I liked the Evil Queen look best, though I also loved Maleficent (she’s my fave villain) :) I think I’ll pick up a couple of things from this collection, best start saving my pennies :) xx

  31. Wow! Very neat experience! Makes me want to head on over to Disneyland!

  32. Michelle

    Oh Christine! This is my favorite post you have EVER done!! I am a hardcore Disney fan, it’s such a big part of my life, this post is just made of epic win lol. I am so psyched for this collection!

  33. Cm1980

    This is my favourite beauty website by far & thanks for sharing all of this with us :) You are sooo lucky!!

  34. Kat

    Why not princesses?! Ack, can you say b-o-r-i-n-g.

  35. Christine, I just loved this post to death (haha gettin a lil evil!!). I’m brazilian and I’m a huge fan of yours, I have a blog where I talk about make up and fashion and I would love to take some of yours pics to make a portuguese post there. Can I do it? (OF COURSE I’ll put the all of the credits for you).

  36. Wow! Lucky you! Thanks for sharing the fabulous event :) Just makes me crave this collection so much more πŸ˜‰

  37. Shefali

    Don’t you just love Disneyland?! I’m an annual passholder and am there at least twice a month (I live in LA so it’s not that far for me). We take our son with us and every time we have such a blast. I can’t wait for this collection to come out and am hoping I don’t want to buy everything just for the packaging. I never do that…but this collection is a different story cuz I’m such a Disney AND MAC fan, both!

  38. Sam


  39. Andrea

    Thanks Christine! Looks like you had an amazing time. Do you know when it is due for release in the UK? I literally can’t wait any longer!

  40. Ally_D

    Wow that must have been an amazing experience, thanks for sharing it with us

  41. Ally_D

    Horray for using a model over the age of 20 for the Cruella look!

  42. K

    Christine, do you know what they used on the lips for the Evil Queen model? It’s obviously not one of the products included in her collection and I prefer this darker lip. Thanks!

    BTW, I have been reading Temptalia for years and I think you will finally be responsible for my first MAC purchase! Though I will have to swatch on my own hand to make sure it works for me as I love it on you but would never even consider it based on another blogger’s swatches.

  43. Kalyn

    Wow, this looks like such an amazing experience Christine! I actually didn’t know there were press events for MAC collections! I’m a longtime Temptalia reader, but I’ve never told you how much I enjoy your reviews, makeup looks, and everything. You clearly put a lot of effort into Temptalia, and we really appreciate it :)

  44. Alison

    I can’t tell you how jealous I am that you got to do this.

  45. DEE

    WOW!!!! what a fabulous event!!! MAC is always wowing their fans! and to collaborate with Disney! It’s genius!!…I have a feeling this is probably going to be one of their best selling collections yet! …I’m trying to save whatever pennies I can to get something from this collection when it comes out! So exciting!… Thanks for providing your photos and sharing your experience with us, and for being a humble and unbiased blogger!! <3 your site!

  46. Shanda

    I LOVE the dr. facilier look.

  47. LoL at the lost parents sign. I think that is so true! I love the tables, dessert, and the whole set up. They really made it special for you guys.

  48. Ms. Z

    Wonderful photos; thanks for shareing.

  49. Katherine

    Do you know when the release date is in the uk for online and in store? Thanks!

  50. lameka

    I’m looking @ the colors from the Maleficent collection and i’m wondering what he used to make the color on the lips of the model(Maleficent) @ the press release…that is simply gorgeous..cristina could you help me it looks like three of the lip products on her…did he tell you guys?

  51. Jaclyn

    This must have been an amazing experience for you! I would be beside myself! I just found out about an event similar to this(but smaller scale of course) at the mall by me. Mac is doing a big event in October where you can come get your makeup done with the new Disney collections and have your pictures taken by a professional photographer! I am ecstatic!!