Sephora Oh My Gosh (10) Colorful Blush ($14.00 for 0.12 oz.) is described as a “red.” It’s a bright, medium-dark orange with strong, warm red undertones and a matte finish. It’s more orange than it is red, though. Colour Pop Girl Power (LE, $5.00) is lighter (95% similar). NARS Exhibit A (P, $30.00) is darker (90% similar). Colour Pop Tonic (P, $8.00) is lighter (90% similar). Urban Decay Slowburn (P) is darker (90% similar). See comparison swatches / view dupes side-by-side.
The Colorful Blush formula is supposed to be long-wearing, buildable, and have a lightweight texture. My experience with the formula–generally–has shown that they’re soft, lightly powdery at times (some are worse than others) with semi-sheer to semi-opaque color coverage that blends fairly well and lasts seven to eight hours. There is some variance between shades, but there are some gems in the range. It was intensely pigmented; I wouldn’t describe as a buildable formula at all, because even the barest touch of the brush results is very strong coverage. The consistency is lightly dusty, not too thin or too dense, and blends fairly well but could be a little easier to diffuse and even out on the skin. The color stayed on for eight and a half hours before fading.