Kat Von D Project Chimps Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is described as a “rusty red.” It’s a medium-dark red with warm, brownish undertones and a matte finish. MAC Retro Rouge (LE, $18.00) is darker, glossier (95% similar). NARS VIP Red (P, $28.00) is darker, glossier (95% similar). Kat Von D Nosferatu (P, $20.00) is darker (90% similar). MAC Reddy to Go (P, $20.00) is cooler (95% similar). NARS Mysterious Red (LE, $25.00) is brighter (90% similar). Kat Von D Santa Sangre (P, $20.00) is lighter, warmer (90% similar). Kat Von D Chula (P, $21.00) is lighter, warmer (85% similar). Urban Decay Temper (DC, $22.00) is lighter, brighter, glossier (80% similar). See comparison swatches / view dupes side-by-side.
The Everlasting Liquid Lipstick formula is supposed to be long-wearing, have full coverage, and be ultra-matte. This particular shade was created as a limited edition charity shade that will raise money for Project Chimps; 20% of the retail price will benefit the non-profit. The shade launches on August 23rd. Of all the liquid lipsticks on the market, this is definitely one of my favorite formulas, because it’s more comfortable due to the flexible nature of the color. It retains the ultra-matte, transfer-free finish of liquid lipsticks while allowing my lips to move and smile without cracking or tightness. Project Chimps was consistent with past shades, which were true to claims: it had nearly opaque coverage, thin but smooth, spread well across the lips, and lasted for over eight hours (including through meals). It was very slightly drying after six hours of wear.