Makeup Geek Infatuation Blush ($10.00 for 0.15 oz.) is a medium brown with warm, orange undertones and a mostly matte finish. Zoeva Burning Up (P, $11.80) is cooler (95% similar). MAC Cantaloupe (P, $22.00) is lighter (90% similar). Chanel Destiny (61) (DC, $38.00) is less shimmery, warmer, glossier (90% similar). The Estee Edit First Lover (01) (P, $28.00) is more muted, cooler (90% similar). Makeup Geek Infatuation (P, $9.99) is lighter (90% similar). MAC Bad Girl Gone Good (LE, $22.00) is darker, warmer (90% similar). Laura Mercier Earth (LE, $24.00) is lighter, warmer (85% similar). NARS Gina (P, $30.00) is lighter, warmer (85% similar). MAC Blazing Haute (LE, $25.00) is more shimmery, lighter, warmer (80% similar). MAC Bronzer (LE, $32.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.
The formula is supposed to be pigmented, long-wearing, and blendable (for more on how it compares to the previous formula, check out this post). While it is part of the blush range, it could also be used as a bronzer, as it will (obviously!) add warmth to the skin. The texture was finely-milled with a silky, smooth feel to the touch, which translated into easier application and blending on the skin. It had excellent pigmentation, but that softer consistency made it versatile and more buildable depending on how much you applied. The reformulated version is slightly darker and richer than the original shade. The blush wore well for just over eight hours on me when I tried it out.