For the holidays, Urban Decay will be launching the third installation in their Book of Shadows palette series. The palette will retail for $54, and while I don’t have an exact date yet, based on past releases, mid to late September is a good bet. If you’re in the NYC area on August 28th, you can snag one of 1,000 pieces available for sale at the Times Square Sephora (details here). It’s expected to launch online at urbandecay.com after Labor Day and at other retailers on October 1st.
The palette includes 16 eyeshadows (0.03 oz. each, total of 0.48 oz.), 2 miniature-sized eyeliners (0.03 oz. each, total of 0.06 oz.), and 1 minature-sized Primer Potion (0.13 fl. oz.). To break down the value for you, this represents $163.20 worth of eyeshadow ($340/oz.), $25.50 worth of eyeliner ($425/oz.), $6.88 of Primer Potion ($52.94/fl. oz.). In sum, it’s the equivalent of $195.58 worth of Urban Decay products. You will, of course, have to spend much more as individual products are all slightly bigger (e.g. each full-size eyeshadow retails for $17).
Anyway, the point is that no matter how you slice it, Urban Decay’s Book of Shadows palettes have a lot of value. The quality of the shadows is exactly what their full-size and permanent shades represent; there is no skimping here.
There are seven new and exclusive shades to the palette (Bordello, Kush, Loaded, Money, Radium, Rockstar, and Suspect). There are two Sephora exclusive shades (Haight and Psychedelic Sister) that were released a few months ago but have never been sold in any of the previous palettes. There are seven permanent shades (Snatch, Last Call, Maui Wowie, Midnight Cowboy Rides Again, Smog, Perversion, and Uzi), with Perversion, Snatch, and Uzi being in just one or two previous palettes and the others being in three or more. The worst case scenario? You’ll get seven brand new eyeshadows.