Each of the eyeshadows is packaged in white flip-top containers, but on top of the clear lid, there is a flower, and each shade has a different color (or flower!).
The Beauty Powders are housed in all-white packaging with an opaque cover (they’re sometimes clear, sometimes not–usually not clear if it’s part of limited edition packaging) with the MAC for Liberty print printed in color on the top. Beauty Powders can be used for a variety of things–blushing, highlighting, setting, or what-have-you. Your usage depends on both the shade itself and how well it shows up on your skin tone. Shell Pearl may be a blush on fairer skin tones, but deeper skin tones will find it is more of a highlighter.
I like the level of detail of the packaging, from the boxes to the print on the actual products. I just think it’s a nice touch–the attention to detail is reminiscent of past major launches like last year’s Hello Kitty, to put it in perspective. The nail lacquers both have the Liberty bird printed on the front of the bottle.
With unveiling parties happening across the country tonight, I thought I’d share a little sneak peek of the MAC Liberty of London Collection that will release, officially, in-stores on March 11th. Today, I’ll share with you photos, swatches, and reviews of the products I’ve been able to try so far. Please keep in mind that I am missing a few pieces (Give Me Liberty of London Eyeshadow; Peachstock Lipstick; and Frankly Fresh & A Different Groove Lipglasses) and will have photos, swatches, and reviews of those items on the in-store launch date.
The MAC Give Me Liberty of London design is based on William Morris’ Strawberry Thief print, which dates back to 1883. Because MAC wanted exclusivity, Liberty reworked the original print while MAC collaborated on colours and design to modernize it.
On the packaging, James Gager, Senior Vice President and Creative Director for MAC Cosmetics, says, “I’m particularly proud of the packaging… White [packaging] speaks to a reawakening of everyone’s sensibilities for spring. [It] has a remarkably fresh, springy look to it. Even if you don’t know what Liberty is, you want to own these pieces because they are so unique and special. It’s evident that something original has taken place here in terms of the collaboration.”
On the promotional imagery, Gager says, “The inspiration was all Liberty and all London.” Miles Aldridge, photographer, shot the visuals in London, with Charlotte Tilbury, makeup artist, created the look. (Both Aldridge and Tilbury are English!) Gager goes on to say, “The idea was to capture the spirit of the famous Brit wit, bohemian chic girl. Katy England, another famous Brit, styled the shoot. She also designed the outfit worn by the model, using many Liberty prints and turning them into an over-the-top ruffled dress. With the MAC Give Me Liberty of London collection, we aspired to capture the spirit of this dreadfully chic, cool English girl, sitting on a chair, decked out in all the British regalia. She’s a Liberty freak and a MAC addict; she can’t get enough of either brand.”
MAC Liberty of London Collection: Sneak Peek…
is coming! Stay tuned and check back tomorrow for a fun, Liberty of London sneak peek! And for those going to tomorrow’s unveiling — have fun!