Fashion Week kicks off this Friday, September 5th, 2008 — how excited are you? In February, Temptalia was there for a couple of days in person, but this year, we’ll be remote bloggin’ it. There’s been an increase in access to the shows for those not in attendance, and it looks like MAC wants to bring backstage to your e-doorstep!
MAC Cosmetics plan to capitalize on consumers’ rising, and many say reality TV-induced, interest in fashion and their curiosity about the shows behind the scenes. For the first time in the 15 years it has sponsored Fashion Week is exposing the backstage goings-on at New York, London, Milan, and Paris shows via Twitter.
Through a Facebook widget set to launch sometime next week, fans will be able to access tweets from individual pro-team MAC artists who will have to do a minimum of 15 tweets per day.
The initiative supports the branch’s strategy to use alternative media to gain awareness and get new fans, many of whom are active in social networks, explains Laura Elkins, VP of global consumer marketing and artist relations. She adds that it also supports MAC’s “heritage in fashion.”
“We want to engage fashion fans, beauty junkies, and loyalists. [Backstage] is not accessible to them usually,” says Evans. “It’s a great way for them to connect with our senior artists.”
The team will feature the Twitter initiative on its Facebook group and, working with Paul Wilmot Communications, promote the initiative via outreach to fashion and beauty bloggers and online magazines. — Source
Is it something you’re interested in? Will you be watching the widget? I know I’ll be totally amazed at the artists being able to manage twitter while working. Backstage is crazy-insane, always rushed, and just all around chaotic. It’s hard to imagine an artist having a free moment (or hand, for that matter) to “tweet.” (My twitter page!)
Nicolas Degenees envisions a night filled with sparking stars and brilliant fireworks, all reflected in a makeup palette that’s both fanciful and wearable. Eyes got defined with navy, grey and black tones, offset by twinkly hints of shimmering pink, lilac and gold. Velvety red, brilliant raspberry and glossy pinks accentuate lips, and skin becomes perfected with highlights to create a glowing visage. The final touch is soft skin, kissed with a hint of sexy fragrance and subtle glimmering shine. This feminine, enchanted collection is the ultimate preparation for the joyful season’s occasion.
Very Couture Palette ($65.00)
Rouge Interdit Shine ($26.50) in 02 Nude Shine, 07 Rose Shine
Rouge Interdit ($26.50) in 39 Absolutely Irresistible Red (Limited Edition)
Pop Gloss Crystal ($23.50) in 4443 Rose by Night, 444 Plum by Night (Limited Edition)
Prisme Again! Blush Glow ($40.00) in 71 Glowing Rose (Limited Edition)
Phenomen’Eyes Mascara ($27.00) in 751 (Limited Edition)
Vernis Please! ($15.00) in 160 Purple by Night (Limited Edition)
Mister Bright Touch of Light Pen ($31.50) in 71 Dawnlight
While I couldn’t quite appreciate the “genius” of MAC’s Gold Fever Andrew & Andrew videos, I can appreciate their video concept for Cult of Cherry.
Today, WWD had an article about the video concept today, and here’s an excerpt explaining it…
“We began with the idea of a woman who lives in a white world and suddenly she feels it is lacking sensuality and wants to break free from its monotony,” Gager said. “She craves color, dimension and flavor, so she goes to the experts to help make over every aspect of her life from beauty, fashion, interior decorating and cooking.”
The model starts out in a plain white room, wearing white from head to toe. By the end of the video, she’s sporting a cherry-bedecked couture Erin Fetherston frock, living in a brown-and-white designer room put together by Miller and eating a cherry pie baked by Ruggiero. All are featured in the video, which will be shown at select MAC counters and online at maccosmetics.com.
“The whole concept James developed worked perfectly with this look: an edible, pleasurable concept,”said Balbier. “The look embodies a girl who is slightly Goth punk, but with a sophisticated edge. She’s both sweet and shocking at the same time.” — WWD
So the whole trying out different brands in a look did not work out so well. I am not sure if it was the base I chose to use (Soft Ochre paint pot), or the shadows themselves. All I know is that the resulting look looked messy, uneven, and all kinds of awful, LOL. I mean, if I can see obvious problems in a regular mirror, then I know they will show many times more in photos! I think yesterday may have been one of those off-days, because I couldn’t get anything to really work for me. I ran out of time, and I threw some Ricepaper eyeshadow on the lid, and tossed some Smoke & Diamonds eyeshadow in the crease. Cheeks were Blooming blush, while lips were Custom Rose Pro Longwear Lustre Color.
I’m going to try again, which means I better get my butt into gear Class at 10:30! Not nearly enough time to get ready if I end up re-doing my makeup three times like I did yesterday, LOL.