MAC’s MAC Me Over Contest – Be the Face of a Fall 2011 Campaign
The competition will launch has launched at www.macmeover.com on November 15th, a U.S.-based competition, to find a real-person face for MAC’s fall 2011 color collection. You will have to be over 18! To enter, one must submit a photo or video of themselves using the phrase, “MAC me over because…” and completing it with “style, heart, and soul.” Entries will be accepted through December 20th. Entries will then go through a judging process led by James Gager. Six winners will be flown to NYC to be photographed for the campaign, with this image showcased globally.
No purchase necessary. Void where prohibited. The M∙A∙C Cosmetics “M∙A∙C Me Over!” contest is sponsored by M∙A∙C Cosmetics. Open to legal residents of the 50 U.S. & D.C., 18 or older as of date of entry. Starts at 12:00:01 a.m. ET on 11/15/10 and ends 11:59:59 p.m. ET on 12/20/10. For Official Rules, visit www.macmeover.com
“People sometimes have the perception that you can only get crazy, intense makeup from MAC,” said Gager. “But we can also give you the most flattering makeup possible. We wanted to showcase the versatility of the brand, and it sounded like fun to have lots of people tell us why they’d like a MAC makeover. We’re hoping we get entries which truly reflect our creed: all races, all ages, all sexes. This contest isn’t about who is the greatest looking — it is about who has the best style.”
While most MAC projects are “dates, rather than full-time commitments,” quipped Gager, he hopes to make the contest an annual occurrence. — WWD