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Friday, June 13th, 2008

What’s with all the buzz on mascara? I recently received Spinlash to try out, which I have yet to test (but now I think I better try this stuff ASAP). Today, WWD tells the industry that Estee Lauder is releasing a vibrating mascara, TurboLash ($30.00), July 17th as a Saks 5th Exclusive, but will roll out across the US in December. (And both L’Oreal and P&G seem to have their own in the works!)

Estee Lauder TurboLash Mascara

The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world’s first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.

“There is a relationship between vibration, length, volume, separation and curl,” said Elana Drell-Szyfer, senior vice president of global marketing for Estée Lauder.

“Together, they deliver an unbelievably enhanced first to market product, which we feel is revolutionary.” — WWD

But wait, that’s not all! Lancome’s Oscillation debuts this fall, and yes, the brush–it oscillates!

Lancôme’s Oscillation mascara also is billed as revolutionary by company executives, thanks to its brush that (as the product name suggests) oscillates.

Jean-Louis Guéret, creator of mascara brushes for Lancôme, said he came up with the idea for Oscillation after watching makeup artists at work. While applying mascara, their hands move in a zigzag pattern. So to best emulate the movement, Guéret explained, he conceived a flexible, polymer-based mascara brush that vibrates along its longitude at 7,000 micro-oscillations a second. Getting the battery-powered movement started takes simply pressing lightly on an area of the mascara’s outer tube, which turns on a 3-centimeter motor.

Guéret said that, as the mascara brush vibrates against eyelashes, they become “organized” and evenly coated with a mascara formula conceived with ultrafine particles specifically for the product, which also extends, curls, shapes and makes lashes seem thicker. He claims Oscillation’s Ultrafine Dispersion technology allows mascara to glide easily onto lashes and for rapid application. — WWD

Spinning, vibrating, oscillating mascaras? What do you think? Are you curious about the new technology? A bit fearful of something vibrating coming near your eyes? Will you be picking one, two, or all three of the latest in makeup technology?

Friday, June 13th, 2008

Swatches of all of the other Cool Heat slimshines… Continue reading →

Friday, June 13th, 2008

Temptalia Asks You


What do you prefer to emphasize on your face? Do you go for big eyes? Eye shape? Bold lips?

Thursday, June 12th, 2008

I used Solar White eyeshadow (LE) on inner lid, Rose Blanc eyeshadow (LE) on middle of lid, Warming Trend eyeshadow (LE) on outer lid, Romp eyeshadow on outer crease, Rose Blanc eyeshadow (LE) above crease and on brow, Solar White eyeshadow (LE) on lower lash line, Blacktrack fluidline on upper and lower lash line, and Plushlash mascara on lashes. I wore Margin blush with Dior Amber Diamond SkinShimmer on cheeks. I had Swelter slimshine (LE) with She-Gold lipglass (LE) on my lips.

** These are recommendations for dupes based on permanent colors available — may not necessarily be identical; they are the closest I can think of!

Solar White = Phloof!; Rose Blanc = Nylon; Warming Trend = Patina; Swelter = Vegas Volt + Red; She-Gold = Instant Gold

Continue reading →

Thursday, June 12th, 2008

MAC Cosmetics Cool Heat

I divided up the posts because there are quite a few photos here!  I feel like these pictures are pretty accurate and true-to-life, so hopefully these will help some of you who can’t get to the store yourself. :)  I will probably do a look using Solar White and Warming Trend tonight for my sister’s graduation & dinner.

Check out close-us of Solar White, Warming Trend, Warm Chill, Gulf Stream, Cool Heat, Climate Blue, & Blue Flame! Continue reading →

Thursday, June 12th, 2008

MAC Cosmetics Cool Heat Slimshines

Product photos as promised!  Here are close-ups of all five slimshines :)  I will try to have some lip swatches tomorrow — too much to do today (namely, my sister’s high school graduation–congrats Meagan!!), so I probably won’t get around to it.  Hopefully the product photos will suffice for now!

See close-ups of Gentle Simmer, By Degrees, Tropic Glow, High 90s, & Swelter! Continue reading →