Rouge Coco promises to be one of Chanel’s biggest launches this year. According to Peter Philips’, Global Creative Director of Chanel Makeup, “Rouge Coco fascinates me, because I’ve never seen a texture this comfortable and easy to apply. It’s the ready-to-wear lipstick. Just one sweep over the lips colours them and covers them in a melt-away balm … I like the idea that women from the gloss generation, who are afraid of lipstick, can return to this essentially feminine beauty step with Rouge Coco.”
I’m a big fan of Chanel’s lip products. It took me awhile before I came around, but once I did, woo, boy! Those Rouge Allure Laques just made me fall head over heels in lurve. I remember first reading about Rouge Coco in WWD back in January, and I was all over it. I was like, “When? Where? I WANT!”
Rouge Coco comes in a metal case, but it’s still housed in sleek, black packaging with signature Chanel details. Funny enough, according the press materials, engineers opened and closed hundreds of tubes of lipstick to settle on just the right “click.” Each lipstick is lightly scented with a vanilla rose scent (also supposed to have a “fruity raspberry accord,” but I didn’t catch it–my nose is far from sophisticated!).
When asked, “How do we apply Rouge Coco?” Peter Philips says, “[It] stands out by the freedom that it offers women. It allows you to adjust the intensity of the colour, even though the very first coat offers dense lip pigmentation.”