Behind-the-Scenes: Purple Lab Debuts on HSN
Temptalia was invited by Purple Lab and its founder, Karen Robinovitz, to come to their launch on HSN on Thursday, February 18th. Purple Lab showed five times on HSN, and the first one was an 9am show-time, but the big show was on at 8pm. I was there for both! This is an exclusive, inside look at not only how Purple Lab’s show came together, but the process itself and how things run at HSN.
It was a very interesting and educational experience, because there really is so much that goes behind-the-scenes to put together a brand’s launch on HSN. I asked how many people it took to go from the ground and up with Purple Lab, and it was estimated to be at least 100. It takes 100 people’s hands to get a show on the air and ready to go live! I think that’s just one of those, “Whoa!” moments, because as a regular viewer, I wouldn’t have even thought about that many people having to be involved to get it from the concept to finished product.
Karen is passionate about the products she creates and totally in love with her line, so it was an absolutely incredible experience to watch someone’s dreams all come true. She said to me and others on set that she didn’t want to create a product unless it was better than the one she was currently using. Karen wants all products to be “double duty beauty,” which means they’re multi-tasking products that aren’t just color, but are color and contain ingredients helpful to the skin. She’s definitely a strong, confident woman who’s going after what she wants, and she’s been able to realize her dream of being on HSN!
Purple Lab debuted on HSN to launch five new products alongside their first product, Huge Lips, Skinny Hips. The range now includes Cheek Implants (cream blush available in two shades), Lashionista Modelista (tubing mascara/liquid liner), Silk Sheets (foundation, available in four shades), Luvah (lipstick/lipgloss duo), and Luxury Squared (concealer/highlighter).