Tabloid Beauty is a “collection” of sorts, but all of the products included in the collection are permanent products. MAC is showcasing some of their products that have some stellar results that are scientifically proven (according to the website). I’m only reviewing and showcasing the Pro Longwears — also included in the launch is Penultimate Eye Liner ($16.50), Plushlash ($13.00), Prep + Prime Line Filler ($19.50), and Prep + Prime Skin Refined Zone ($19.50) — all of which I’ve reviewed previously. Tabloid Beauty launches in-store on February 25th!
Though the Pro Longwears are permanent, since I’ve never done lip swatches for the majority before, I thought this was a good excuse to do so. Pro Longwears are one of the longest wearing lip products I’ve ever put on my lips. No, seriously. I could only manage to swatch four or five at a time, because they cling onto lips, which makes removal more grueling than typical lipstick/lipgloss. You’ll need an oil-based makeup remover to get this guy off, and you’ll likely want to blot and smear the oil-based makeup remover around to let it “sink” in and break down the product.
A half hour before you apply, slather on lip balm, then blot off prior to application. I like to apply from the tube using the included doe-foot applicator and start on the bottom lip, smoosh lips together gently, then round out the top lip color. You have to be patient and use a steady hand, because this stuff dries fast and doesn’t budge after it dries, so you need to make sure to stay inside your natural lip line.
Next, let your mouth hang open a bit to dry. I like to wait about a minute to a minute and a half for it dry. After all of that, top with gloss. You’ll need to reapply the gloss every few hours as that part will fade away–the lip color itself stays on pretty well. It will breakdown if you eat really greasy/oily food, but it holds up decently through that, in my experience.