I loved it patted atop a shimmery primer and blended up with nothing else, but it also works well to layer with or use alongside your favorite coordinating eyeshadows. I had several people stop me when I went out with this look on to ask what I had on my lids (which is not the norm). Over a stickier base, Pure Pigments can easily be used dry, but I do prefer using them wet, as they hold together and apply smoothly and vibrantly.
There are, however, two things about Illamasqua’s Pure Pigments that I don’t particularly like: quantity and packaging. As far as similar products, Illamasqua weighs in with a rather tiny amount (Make Up For Ever wavers between 0.07 and 0.09 oz., while MAC tops in at 0.15 oz.). You don’t need much, so you won’t be finishing a Pure Pigment any time soon, but it’s still worth noting.
The other thing is the packaging, which I find cumbersome and a pain to open. If you’re not careful, it’s easy to loose hold of it and see your precious 0.04 oz. pigment soar across the air. (There is actually a bunch of Ore embedded in my carpet, because it happened yet again to me while photographing.) My best advice for opening these is to wedge your nail between the lid and base and run it around the perimeter a bit, then pull it open. This seemed to alleviate a lot of the fumbling. When it comes to a loose product, I think a screw-top lid might be a lot safer for us clumsy folk.
So why not an A product? Because the quantity is well below average of other comparable, high-end brands and the packaging could be less prone to slipping out of your hands and losing half the product to your carpet, sink, or bathroom floor. This is one of my favorite shades for fall, and I will be purchasing a back-up because it is that stunning.