For spring, Urban Decay’s launching a brand new product: 24/7 Glide-On Shadow Pencils ($20.00 for 0.10 oz.), which come in twelve different shades. There are six included in this post: Sin (champagne shimmer), Lit (sunny bronze shimmer), Midnight Cowboy (beige with fine gold sparkle), Rehab (taupey brown sheen), Wasteland (dark brown sheen), and Mercury (gunmetal grey sheen).
These really do feel like jumbo-sized 24/7 Liners–they are smooth, creamy, and glide across the lid with ease. I will say that these seem more pigmented than the 24/7 Liners. You really get true color with one stroke, and even lighter shades go on opaque. I wore Clinic (to-be-reviewed) on one eye and Midnight Cowboy on the other eye for twelve hours yesterday, and I didn’t experience any creasing. I wore them both all over the lid and above the crease, applied with the pencil itself, and straight on the lid (no primer).
I later wore just Rehab all over the lid and above the crease, blended out with fingertips, with Rehab over Urban Decay’s Primer Potion on one lid and by itself on the other. This test was more about blendability and how it would work over a base. It dries down quickly; it’s smudgeable and blendable for 15-20 seconds, but you’ll want to work pretty fast if you’re blending two or more of the Shadow Pencils together. Lighter shades like Sin, Lit, and Midnight Cowboy are beautiful all-over lid shades–for those mornings where all you have are two minutes to spare.
I thought it was interesting that there was very little overlap in the names. It seems like Urban Decay often uses the same names (and the corresponding shade) across product types (e.g. Ransom 24/7 Liner, Ransom Eyeshadow), but most of these are new names. Meaningless in terms of the product itself, but it made me curious as to what else we might see from Urban Decay in 2011. It also made me curious given that there are some shades that are rather close to existing 24/7 Liners.