How Limited Edition is TOO Limited Edition?
These days, it seems like certain products are getting enough buzz that when they launch, they sell out within minutes–not hours–and what do we do? (Like MAC Stereo Rose, Urban Book of Shadows Vol. III, most recently!) How many scour eBay trying to scoop up one for ourselves, even if we have to be 30-70% more? How many of us stalk other retailers (either in-store or online) hoping to get to that store in time?
I don’t like to support the beauty scalpers, but when companies make stock so limited that it sells out in a half hour or less, what do these companies honestly expect you to do? It really makes you wonder just how many they made available and whether they really thought they were making enough and just happened to underestimate demand — or how much they’re trying to capitalize off the limited edition nature of their products (and future products, in particular) by deliberately under-supplying? We’ll never know!
Don’t get me wrong, sometimes the hunt for a coveted beauty product can be thrilling, but only to a point. At some point, it just because a frustrating endeavor that makes you feel a little silly in retrospect. Did I really need to waste 10 hours of my life searching high and low for this one makeup palette?
I really, really want Chanel’s Jade Nail Lacquer, but there’s just no way I could lay down $250 for it and live with myself. No way! Have you ever spent a ton on a limited edition product and lived to regret it? Or was it worth every penny?
Is the idea of limited edition, limited availability, limited stock getting out of hand? Or is it still a thrill?
P.S. — For those who missed out on Urban Decay’s Book of Shadows Vol. III, other retailers such as Beauty.com, Sephora, and Ulta will have them on October 1st. Of course, I’m skeptical about the hard-and-fast nature of that date and would encourage those who really want this palette to keep an eye out at least a few days, if not a week, prior to that date. You may also want to follow @urbandecay411 on Twitter, as they’ll likely have the most up-to-date information and are rather active in the space.