Rimmel Sexy Curves Mascara (Waterproof) ($7.50) is designed to give you full, curled lashes. It purports to give you “70% curlier” lashes, and lashes look “lusciously curled, plumped and defined.” Rimmel also advertises that you’ll see 7 times your natural volume and the curl will hold for a full twelve hours. I gotta say, Rimmel is making a lot of very big claims about this mascara!
Unfortunately, my experience didn’t really live up to Rimmel’s claims of fuller, well-curled lashes–at least not to the degree that they advertised. I’d say that my lashes are, perhaps, have a slight lift to them, but it’s not much–it’s just more pronounced by the lengthening of the mascara and slight volume it adds. It just neither gives me fuller nor more curled lashes really. I’d still feel like I needed to use an eyelash curler to really get the curl I’m looking for, and the mascara performs pretty average in all other aspects.
Out of personal taste, I tend to like incredibly rich black shades–the darker the better–so Rimmel’s level of blackness in pigmentation just doesn’t do it for me. My lashes do look better when I use it, they just don’t stand out like they do with other mascaras that I have loved. To be honest, I can be a harsh critic when it comes to mascara, because I always judge a mascara on how well it performs relative to the claims the brand makes about what it should do. It’s great if it still turns out to be awesome in some other way, but usually if they fall flat on their claims, then it’s just so-so and nothing stellar. This is definitely the case with Rimmel’s Sexy Curves mascara.
I will say that one thing I did really like about this mascara is the brush separated lashes really well and kept them from clumping despite layering on three coats of mascara. The brush is relatively easy to use, and the packaging is definitely eye-catching in that bright, metallic teal tube. (It does, however, hold finger prints, so big boo from me.)