Giorgio Armani #401 Rouge d’Armani Lipstick ($30.00) is the newest long-wear lipstick formula from Armani, only recently released last month. The new formula is available in eighteen shades, ranging from beiges to pinks to reds to browns. According to Giorgio Armani, Rouge d’Armani is designed to be a hydrating, long-wearing lipstick that lasts for “up to eight hours without fading or feathering,” as well as give lips “continuous hydration” for up to six hours.
I tested out #401, which is an orange-based red and made famous by songstress Rihanna. The lipstick feels like a dream when you first apply it – it’s lightweight, creamy, and the color is fairly opaque. I did find that it feathered/bled a bit when my lips were more on the drier side (a terrible side-effect of getting over a flu!) and less so when my lips were more naturally hydrated. I’d basically say if you have drier lips, you’ll still need a liner to keep your red looking pristine, but if you have lips less prone to feathering, you may be able to skip that step with this formula.
The color does wear well and begins to fade after about five or six hours, or faster if I’m eating/drinking. It’s a long-wearing lipstick formula for sure, but I didn’t find it made it through a meal intact. I was able to drink a bit with minimal fading, though. Like most reds, when it does fade away, it leaves a slight reddish stain behind, which is always nice, because you don’t have to feel like you have to reapply right that very second.
The packaging is sleek and classy – all black with a magnetic clasp (so you’ll hear a “click” when it closes) and a slightly raised logo where the cap and lipstick meet. The price is a bit steeper than other Armani lipsticks (like ArmaniSilk, which is $25), but it does offer stellar color and wear-time.