Maybelline Eye Studio Lasting Drama Gel Eyeliner ($9.99) is a gel eyeliner that comes in a glass pot with a screw-on lid. Lasting Drama is currently available in four shades: Black, Brown, Grey, and Plum. I’ve only tried out the Black and Plum myself. Each glass pot of gel eyeliner also comes with a small, flat bristled brush with a dome shape for lining. I personally didn’t find the brush the right kind to line with (I prefer angled or very, very thin and pointed), but it’s a nice little bonus.
I’m pleased to report that after testing the wear of this liner that it is indeed lasting! (I wore it in this look.) Blackest Black didn’t smudge, budge, or fade on me throughout eight hours of wear–though Maybelline does advertise “24-hour wear” (I’ll leave that test to someone else…). I found it was plenty black for me–and I love me some rich black pigment–so I was quite surprised at how well it translated onto the lid. I used MAC’s 208 angled brush to apply Blackest Black to my upper lash line, and it was smooth, easy to apply, and gave me good color intensity off the bat. I didn’t have to go back over to darken at all, which was yet another concern alleviated.
Blackest Black is very much a true black. It doesn’t have much of a sheen, though it’s not completely flat, and it doesn’t have shimmer. Plum, on the other hand, has a higher sheen and plummy-mauve shimmer in a dark plum base. The consistency of both is thick without being goopy and very smooth when applied. They’re not creamy like Bobbi Brown Gel Eyeliners, but they can be blended or smudged so they’re not too thick. They seem to dry without much of a fuss, but they don’t dry instantly, so you may have to wait a few seconds before you squeeze your eyes shut to avoid any transfer.
At $9.99 each, they’re on the pricier end for the budget beauty maven, but Maybelline frequently goes on sale, so at buy one, get one free or buy one, get one 50% off, I think they’re definitely worth picking up if you’re in the market for an affordable gel eyeliner. The packaging has a surprisingly “high-end” feel for Maybelline (whose packaging I’m generally not impressed by) — they look and feel much like MAC Fluidlines.