In the Groove debuts in-store on Thursday, July 8th, but it’s been online since Tuesday morning. It’s a pretty massive launch with over thirty pieces and nearly all of them new and limited edition. Personally, it feels too big–it’s a little overwhelming and hard to focus on which products really stand out amongst the rest.
These are definitely some of the better formulated mineralize products that MAC has put out. I say this as someone who is, generally, not a fan of mineralize eyeshadows. I have always found them to look pretty in the pan than in practice–even using them wet never generated the look and feel I wanted out of them. The payoff on the lids is very much like what you see in a swatch–it doesn’t look faded. I also noticed that these were significantly less powdery and have a creamier, buttery texture.
Video review… grab some popcorn–it’s about 10 minutes longer than I wanted!
I think the pigmentation is good across the board with a couple of misses, and it’s important to realize that there really aren’t any bright, in-your-face kind of shades here. These are softer, subtler shades–more universally wearable–and the textures reflect that.