DARING | FALL 2008 | PRESCRIPTIVES
This fall, dare to go soft and neutral or alluring and dramatic with Prescriptives’ Fall 2008 Color Collection. Daring, a textured on-trend color collection of sapphire and amethyst jewel tones, features an intriguing range of shades. Eyes take the spotlight with warm browns, rich sapphire and amethyst tones. Cheeks are natural in soft shades of cherry and pink. Lips are muted in subtle tones of champagne and rose. Show us what your Daring looks like – the choice is yours.
Fall Dimensions Eye Color Quad (Limited Edition) ($42.00)
This specially designed multi-dimensional compact is available in each of Prescriptives’ four Color Families. These pre-filled palettes contain a selection of trendy shades to create a natural, intensified or dramatic look. Each shadow is embossed with a unique design.
- Silver Lining, Purple Haze, Buttermilk, Brownie (Y/O)
- Cobalt, Pongee, Relic, Malt Sparkle (R/O)
- Orchid, Chiffon, Plum Smoke, Fig (R)
- Sparkling Rosé, NEW Blue Moon, NEW Black Tea, Rose Powder (B/R)
See what else is coming up at Prescriptives! Continue reading →
When I first heard about Neutrogena’s skinID, I got very, very excited. I have suffered mild to moderate acne for many years, and it has worsened since owning a puppy (something about dogs…). Despite washing my hands too often, avoiding touching my face, and all the other tricks of the trade–it still plagues me a bit. I’ve never tried ProActive, though I have been tempted, but this is something I can’t wait to try. Neutrogena makes a host of good products, and they are one of the drugstore brands that I trust. You’ll definitely hear from me about this in the future! www.skinid.com
In a clinical trial testing 500 people with different skin, acne and lifestyles, 100% of people using skin iD got clearer, healthier-looking skin. skin iD is currently the only non-prescription acne solution on the market that has conducted a double blind, randomized, placebo-controlled clinical trial — the “gold standard” in testing methodology. This clinical trial demonstrated skin iD’s power to work significantly better than the top selling acne regimen in treating 16 different signs of acne.
skin iD was developed by Neutrogena Dermatologics with a group of leading dermatologists, scientists and market researchers, charged to create a customized skin-clearing solution specifically designed to treat acne on a case-by-case basis without a prescription. skin iD is comprised of a skin evaluation, an exclusive product line and a comprehensive Web site to treat each individual’s acne needs.
Exclusively available on skiniD.com, and showcased through a series of infomercials, skin iD is the first proposition of its kind on the market. “We wanted to create a highly effective acne solution to meet the needs of individuals who are not satisfied with their existing acne regimen,” states Jim Colleran, President, Neutrogena Corporation. “skin iD was developed with an innovative one-on-one approach. We determined that offering consumers access to skin iD through a dedicated Web site or by phone would allow for the dialogue necessary to evaluate their unique skincare needs and provide a personalized regimen.”
skin iD utilizes a breakthrough skin and lifestyle evaluation tool, which contains a patent-pending algorithm that provides a personalized skincare regimen based on the specific skincare needs of each individual consumer. skin iD is formulated with two leading acne-fighting medicines, Salicylic Acid and Benzoyl Peroxide, included in more than 25 customized acne skincare regimens that cleanse, treat and protect for significantly improved skin.
What’s with all the buzz on mascara? I recently received Spinlash to try out, which I have yet to test (but now I think I better try this stuff ASAP). Today, WWD tells the industry that Estee Lauder is releasing a vibrating mascara, TurboLash ($30.00), July 17th as a Saks 5th Exclusive, but will roll out across the US in December. (And both L’Oreal and P&G seem to have their own in the works!)
The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world’s first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.
“There is a relationship between vibration, length, volume, separation and curl,” said Elana Drell-Szyfer, senior vice president of global marketing for Estée Lauder.
“Together, they deliver an unbelievably enhanced first to market product, which we feel is revolutionary.” — WWD
But wait, that’s not all! Lancome’s Oscillation debuts this fall, and yes, the brush–it oscillates!
Lancôme’s Oscillation mascara also is billed as revolutionary by company executives, thanks to its brush that (as the product name suggests) oscillates.
Jean-Louis Guéret, creator of mascara brushes for Lancôme, said he came up with the idea for Oscillation after watching makeup artists at work. While applying mascara, their hands move in a zigzag pattern. So to best emulate the movement, Guéret explained, he conceived a flexible, polymer-based mascara brush that vibrates along its longitude at 7,000 micro-oscillations a second. Getting the battery-powered movement started takes simply pressing lightly on an area of the mascara’s outer tube, which turns on a 3-centimeter motor.
Guéret said that, as the mascara brush vibrates against eyelashes, they become “organized” and evenly coated with a mascara formula conceived with ultrafine particles specifically for the product, which also extends, curls, shapes and makes lashes seem thicker. He claims Oscillation’s Ultrafine Dispersion technology allows mascara to glide easily onto lashes and for rapid application. — WWD
Spinning, vibrating, oscillating mascaras? What do you think? Are you curious about the new technology? A bit fearful of something vibrating coming near your eyes? Will you be picking one, two, or all three of the latest in makeup technology?
Swatches of all of the other Cool Heat slimshines… Continue reading →
What do you prefer to emphasize on your face? Do you go for big eyes? Eye shape? Bold lips?