Today is World AIDS Day. It is a day dedicated to raising awareness about HIV/AIDS, but it also remembers the people who have lost their lives to the spread of this pandemic. This year’s theme of the campaign is Respect and Protect. Learn more about the campaign, as well as HIV/AIDS at http://www.worldaidsday.org.
In support of the effort, some beauty brands have joined in to raise awareness and support the cause…
Kiehl’s will doante 100% of net profits from each sale of Hand Care for a Cure, which is a limited edition version of its Ultimate Strength Hand Salve, to stemming the loss of life from HIV/AIDS. Kiehl’s has been committed to raising awareness of HIV/AIDS since 1996, and this year they’ve partnered with amfAR, the Foundation for AIDS Research.
MAC Cosmetics is supporting World AIDS Day with a company-wide effort volunteer initiative. Hundreds of MAC artists from New York will be spending their time and sharing their skills with God’s Love We Deliver Facilities dedicated to improving those residents affected by HIV/AIDS. The New York City store will have a special one-day in-store promotion where 100% of sales for all Viva Glam Lipsticks and Lipglasses will be matched dollar-for-dollar by the MAC AIDS Fund. MAC has a year-round HIV/AIDS awareness initiative with their Viva Glam product line-up. 100% of all sales of Viva Glam Lipsticks and Lipglasses go towards fighting HIV/AIDS. MAF has raised over $150 million through the sale of the VG line.
L’Oreal Plumped Red #306 Infallible Plumping Lipgloss ($9.99) is a sheer, lightly tinted orange-based red lipgloss with “plumping power.” It lightly plumps up lips with just a touch of a tingle, which I didn’t find too bothersome (and I’d say I’m particularly sensitive to lip plumpers and find the majority overwhelming). I wish the color was bolder and more opaque, because it is rather subtle and sheer. It does, however, significantly tint and add redness to my lips, and it wears well, because it has a tendency to stain a little rather than sit on top of lips like a typical gloss. It has the faintest bit of shimmer, but it’s hardly noticeable on lips.
The Scarlet Season is a series of posts showcasing and featuring my favorite shades of red lips–from glosses to lipsticks that runs through December 2009. You can sure expect to see a lot of red this holiday season!
If you were using MAC Preciousness Lipgloss?, what look would you create with it?
What shadows would you use? What would you use on cheeks? Anything added to the lips? Create a look using whatever you want, as long as you include today’s look book product!
Did you come up with a look you’d like to share featuring today’s product? You can link to your images, embed your images using HTML, or you can submit your images via e-mail to share them with readers to help give them inspiration on how to use the product!