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Givenchy Launches Online Campaign to Create a Customized Makeup Compact with Brickfish
SAN DIEGO, CA (May 6, 2008) — Givenchy, the luxury fashion and beauty brand, and Brickfish, the social media advertising platform, today announced the “Prisme Foundation” campaign located at http://www.brickfish.com/fashion/GivenchyPrisme. This campaign invites beauty enthusiasts to create a sassy slogan for Givenchy’s iconic Prisme Foundation Compact, a bestseller from their luxurious Le Makeup collection. Created slogans will be imprinted in the powder online giving a true-to-life look at what the finished product will look like. The grand prize winner, chosen by Givenchy’s expert panel, will receive a production piece of his or her customized Prisme Foundation compact, ten extras to share with friends, and a year’s supply of Givenchy products, worth $3,000, including early access to new collections.
“Makeup is a distinct and personal form of expression, and we created this campaign to give consumers a new way to personalize their makeup like never before,” said Linda Maiocco, Vice President of Marketing for Parfums Givenchy. “We are thrilled for the opportunity to see how consumers interpret Givenchy’s Le Make Up collection, and look forward to learning how many consumers create, promote and share the variety of slogan concepts.”
The grand prize winner, as well as the five highest scoring participants and the five top influencers whose creations become the most viral, will win $500 worth of Givenchy products.
Now I’m not very creative, so sloganizing is not my trade, but hey, $3,000 in Givenchy products? I’m so there! Early access? Yes, please!
Do you engage in retail therapy? Does it cheer you up after a bad day? Does retail therapy not work for you?
We all have days where minimal makeup is where it’s at (okay, most of us), and it isn’t always out of laziness or being work-appropriate. Sometimes heavy makeup just isn’t practical! I wanted to share with you my minimal makeup routine for days I spend outdoors. In the above photo, this is my look to go hiking, and it lasted through a six mile hike (about two hours) in 84 degree weather. This picture was taken AFTER the hike!
- Urban Decay Surreal Skin Mineral Makeup in Nirvana (LOVE THIS!) for foundation
- Kanebo 38C Mascara
- MAC Clear Brow Set
- Dior Skinshimmer in Amber Diamond on cheeks
- MAC Fuchsia Fix Tinted Lip Conditioner on lips
- Shiseido’s SPF55 for Face & Body on face and neck
- Random body sunscreen
Keeping Your Face Light is important to making sure you don’t sweat off what you do put on. Moisturizer and sunscreen should be your first steps. With normal skin, I find that I can just slather Shiseido’s SPF55 for face and body without going for a moisturizer, but otherwise I suggest going for a lightweight, fast absorbing moisturizer. Nothing heavy like MAC’s Moisturelush!
I do not typically sweat buckets off of my face, which is why I often wear liquid in hot weather, but I do find that loose powders work well in hotter weather. The only place I ever really break a sweat on is my upper lip, so I actually avoid putting any product there since I know I’ll sweat it off. I particularly love Urban Decay’s Surreal Skin Mineral Makeup for just this purpose. It’s finely milled, but it gives decent coverage and doesn’t require lots of buffing to make it look good. For longer lasting blusher, try a cream blush with a powder brush on top, finished with setting or loose powder. I just went for a subtle highlighter, since I knew I’d flush from the physical exertion.
Waterproof & Longwearing are two marketing tools that you want to zone in on when selecting eye makeup. Sometimes I’ve worn a really light neutral look (like to the beach), but I’ll often just coat my lashes with a waterproof/heatproof mascara to open up my eyes. I skip liner, as it does tend to migrate and smudge easily in the heat–even my trust fluidline. For upper lash liner, it’s not such an issue as it doesn’t move very much compared to your lower lash line.
Tints, Stains, and Longwear are all suitable for all day lip color, or at least easy-to-apply color. I love Fuchsia Fix Tinted Lip Conditioner because it gives me a pop of pink on my lips bringing them from dead to alive in seconds. If it came in a stick form, I’d be in heaven. For the same reason, I like stains because they’re not very fussy once you’ve got them on. I do wear MAC Prolongwears if I really want a stand-out lip color that’ll last me eight hours or more (though don’t make out in them…).
What products do you recommend for activities like going to the beach, hiking, playing an outdoor sport?
Tell us why/what you love, hate, or are indifferent about… STICKY LIPGLOSS!
The Kohdo Wood Collection
The World of Jo Malone introduces the Kohdo Wood Collection, two captivating fragrances created as a modern interpretation of an ancient Asian tradition. These two new Eastern scents are inspired by the ancient Japanese incense ceremony of Kohdo where emotions are influenced according to the different nature of scents. The invigorating fragrance of Lotus Blossom & Water Lily – Kohdo Wood Day, is designed to wake the senses and energise the soul, while Dark Amber & Ginger Lily – Kohdo Wood Night, is a sensual and calming blend that encourages tranquillity.
To feel refreshed and invigorated, surround yourself with the scent of Lotus Blossom & Water Lily. The blend of mandarin, sacred lotus blossom, bamboo and aloeswood will encourage energy, inspire confidence and focus the mind. With an energetic and confident nature this scent is perfect to use throughout the day.
At the end of the day, to encourage a feeling of calm and tranquillity, the sensual nature of Dark Amber & Ginger Lily is perfect for relaxation as day turns to night. The combination of black cardamom, orchid and Kyara Wood has been designed to cleanse the senses, encourage calm, relaxation and positive thoughts.
Available: May 2008
Have you used any Jo Malone fragrances? What are your top picks?
Olay Body Quench Mousse (Active Hydration) ($7.99) is an amazingly powerful moisturizer. I say this because it doesn’t feel moisturizing to the touch, and you just don’t feel like something as light as a mousse consistency can be would give you all-day moisturization. But alas, it actually does.
It dries nearly instantaneously, which is a huge plus, because I often hate having to wait for a heavy body butter to dry–especially in the morning when it’s “go, go, go!”
It absorbs quickly, and yet it lasts quite awhile – I find my legs are still silky smooth at the end of the day, which is quite a feat considering how inconsistent I am with lotioning my legs up (aka they’re scarily scaley sometimes). I am definitely pleased to have this around for beach-going days, underneath my body sunscreen. It’s also great for when I need something quick and easy so I don’t scare people away with my dragonscales!