Illamasqua Gender Intense Lipgloss (£12.50 for 0.2 fl. oz.) is not a wearable shade by any stretch of the imagination. This is a shade that completely embodies the word fun. It’s different; it’s unusual. It’s something to be used for that just-right-occasion, which might be Halloween for some, an avant garde photo-session with your best pals, or lightly patted on over your favorite lipstick to give it a bluish cast.
Gender is a medium blue that leans a little teal–it’s described as a sky blue, but it definitely had this teal edge to it that made me think less sky blue. I could not smile in swatch photos – it just did not look right! I felt like it made a mockery of the shade, so “straight faced” it was.
It’s almost opaque, but it didn’t apply as evenly or as solidly as other Intense shades have in the past. I would probably lay down a concealer/foundation base (or even a blue eyeliner) and then use a lip brush to apply this–I think that would help it look more even. This is a shade that’s only available through Illamasqua; you won’t find it at your local Sephora!