NARS Hollywoodland Soft Touch Shadow Pencil ($24.00 for 0.14 oz.) is described as a “pale gold” by NARS. The Soft Touch Shadow Pencils are supposed to be “smooth, creamy, and long-wearing.” They are touted as the “ideal base for layering with powder eyeshadow to increase color intensity.” It’s a multi-tasking pencil that can be used to “Shade the lid, line, or highlight the eye.”
Hollywoodland is a muted yellow-based gold–kind of a gilded champagne-gold to me. It delivers a nice layer of color without a lot of tugging. Smooth without being greasy, it glides on the lid. I tested it alone, and within ten minutes, it was crease-city (photo included, for your viewing horror), and following that disaster, I tested it with Hourglass’ Dune eyeshadow on top–much better results (six hours of crease-free wear). However, I later tried it with NARS Brazil eyeshadow on it, and it creased a bit at the four hour mark. It seems like it really needs quite a bit of powder to really set it. I also wore it as a liner and honestly, when I went to check it after an hour, I couldn’t find it.
my thoughts on the formula: More often than not, the Soft Touch Shadow Pencils are a bust for me–they crease alone but also when layered with powder–but with enough powder, Hollywoodland managed to get through six hours without creasing, unlike the last one I tried (Palladium).