MAC False Lashes Mascara ($18.00 for 0.28 oz.) is the newest mascara to MAC’s line-up, which will be added to the permanent range in regular black packaging on December 26th. It was, however, released in limited edition Marcel Wanders packaging with the MAC & Marcel Wanders Collection launched on the 24th. The price is the same either way (that was a surprise!), and it is available in just one shade: False Black (black).
From MAC: “False Lashes Mascara adds dramatic volume, the rich, creamy, volumizing formula magnifies and multiplies the look of each lash, creating dramatically thick, long, curled, exaggerated lashes. The lush brush applies a deluxe dose of heavy pigment to the lashes and works in combination with the product to create incredible volume, length and density. The pigments in the formula are treated to allow for maximum colour payoff that remains true, deep, uniform and wears all day long. It’s flake- and smudge-resistant, ophthamologist-tested and safe for contact-wearers.”
Mascara is always an interesting product to review, because every description reads like a miracle product, so it can be difficult to determine what exactly what one should (reasonably) expect it to do. False Lashes is a volumizing mascara first, but it should also boast a dramatic result, from thicker, longer, more curled lashes. “Heavy pigment” leads me to expect a very rich black, dense and heavy in its darkness.
False Lashes excels in delivering longer lashes that are sky-high with a natural lift (all images are without aid of an eyelash curler). It’s a solid black mascara, though I didn’t think it was the deepest, darkest black I’ve experienced (Plushlash and Zoomlash seem darker to me). I did not notice a significant increase in volume; the results I achieved were really dominated by the length and curling power of the formula. There is certainly a volume increase from the standpoint of just thicker, longer, generally improved lashes overall, but my lashes do not appear much fuller.