2011 Editor’s Choice Awards: Part 1 – Best of 2010
One of the most fun things I get to do with Temptalia is my very own awards–it actually gives me a chance to really think about what products I love and covet. It also helps me provide readers with a reference of standout products that are fabulous from start to finish; there are no so-so products here–if I don’t think it deserves an award, it doesn’t get one, even if that means I don’t give out any award at all!
The process is never-ending, because I consider any and all products that I try, whether I review them or not. All products are trialed for a thorough testing period: body care, hair care, and skincare for 3-8 weeks (as appropriate per the particular product); makeup for 1-2 weeks (as appropriate per the particular product). I evaluate using the following criteria: product efficacy, packaging, value, feel/texture/color (as applicable), and actual results. The majority of the categories do not require products to be released from a specific timeframe–the way I look at is I want to know what is the best of the BEST, not the best of what happened to come out in a given year. There are 73 categories, split into five sections.
The first section is the Best of 2010 awards, which is followed by (in order): eyes, cheeks/face, lips/nails/tools, and body care/skincare/hair care.
Best Brand of the Year
Some of 2010’s best products came from Urban Decay: Book of Shadows: Alice in Wonderland, Book of Shadows, Vol. III, Naked Palette… I really feel like Urban Decay continually put out quality products, and I also think they expanded their core line with new product types and showed a lot of growth as a brand this past year.
Past Winners: Guerlain (2009), MAC (2007, 2008)
Best Indie Brand of the Year
Sugarpill debuted and really made such a splash in 2010, and the feedback from the blogosphere has been entirely favorable, including my own experiences with the brand. The brand has a very strong commitment to quality and their customers, and you really get a sense of how personal the line is to the creator. Something I really love is how customer feedback really does get incorporated into future products–Amy reformulated two of the Chromalusts based on feedback received and the products are better for it. (See my reviews here.)