I like this lipstick, and I really have no issues with the formula itself except that it is supposed to be a long-wearing lipstick. Rimmel says it “locks colour to lips for up to 8 hours of wear.” Though in the past, lighter shades from this Rimmel line have only given me two, this darker shade gave me four, which is my average lipstick wear time–better than before but still short of their long-wearing claim. Please note that because this product is supposed to be long-wearing and it is not, in my experience, I have to take points from quality.
I evaluate products based on what they’re supposed to do, not what I want it to do or what’s “good enough.” I recognize that this is a remarkably pigmented lipstick formula with an affordable price tag, but it’s not enough: it does not do what it’s supposed to do.
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FINAL THOUGHTS: I like the shade, and for some, I think they don’t mind trading off wear time with the price tag, but I think it’s important to judge products on what they’re supposed to do. We shouldn’t expect less from less expensive products–but we can accept less if that is our perogative.
WHERE TO BUY: ULTA