I purchased the palette online at Urban Decay on Friday, and it finally arrived here to me in California (they ship out from Florida, FYI!). For those interested in picking one up for themselves, both U.S. and Canadian Sephoras are taking phone orders. I know the U.S. number is 1-877-SEPHORA. Last I heard, Sephora would have it online around the 26th and retails for $52.
In the Book of Shadows, Alice in Wonderland style, you get sixteen eyeshadows, each weighing 0.03 oz. You also receive a miniaturized Primer Potion (0.13 fl. oz.) and two miniaturized 24/7 eye pencils (0.3 oz.) in Zero and Flipside.
It is important to note that the eyeshadows included in the palette are not new shades; they’re existing/previous shades re-named to fit in the Alice in Wonderland theme. That being said, if you own Urban Decay’s Ammo, Book of Shadows Vol. I/Vol. II, or the Sustainable Palettes, you may already own the majority of the shadows in the Alice in Wonderland kit. Below is a shadow-by-shadow review with the real-name of the eyeshadow in parentheses (for your reference).
Bottom Line: From the beginning, I’ve been a little disappointed that Urban Decay didn’t create some new shades for this palette, in light of the partnership between them and Alice in Wonderland. The names are certainly excellent and totally work with the theme, but I would have appreciated (and just loved to have seen!) brand new shades.