5 Brands Worth Tracking Down
These brands are impossible to find, and with so many brands online, it’s easier than ever to find niche beauty brands. These are five brands that you just won’t find in stores all over the place but are worth buying sight unseen.
Le Metier de Beaute is a beautifully done line with really nuanced colors, well-thought out formulas, and full range of products. I fell in love with the brand a couple of years ago after stopping by one of a handful of counters in New York City. Their distribution has increased tremendously in the past year, but they are still harder to find in stores. My favorite products are their blushes and Lip Cremes.
Burberry created a line with a surprising amount of success–it does not feel like they rested on their brand name to carry them forward. They created a color range that worked with the brand’s image–simple, elegant, timeless. The textures equally in line with their image; silky, smooth, never too shimmery or too much. My favorite products are their eyeshadows, blushes, and lipsticks. Burberry Trench is my go-to highlighter.
Rescue Beauty Lounge is a brand that is so relatable. The creator, Ji, interacts with fans and customers so well and thoroughly that you feel like you are following her on her journey of creating new shades. There is truly something special about the way Rescue Beauty Lounge listens to their customers and finds ways to give them yet one more reason to love the brand. Many of the polishes have subtlties that make a shade unique–on top of an excellent, long-wearing, beautifully-applying formula.
Paul & Joe Beaute has such darling packaging but the products inside are equally, if not more so, deserving of praise and attention. There is a certain softness to their range, with some playfulness, and always enough creativity to keep the brand elevated from same ol’, same ol’. My favorite product is their eyeshadows!
Nubar is a brand I know I would have never heard of had i not been a beauty blogger or thoroughly immersed in the online beauty community. It is a brand that does nail polish exceptionally well. I always feel like Nubar does their own thing; you never quite know what to expect from them–sometimes it seems fitting to the season, other times they create shades you may not think you’d wear.