The formula is very opaque, and it’s not drying at all. It’s not a particularly creamy formula, though it looks like it when it’s applied. I’ve found that you need to apply a little more pressure than usual to get smooth, even color, and it doesn’t drag, but it doesn’t glide, either. I was expecting the formula to be a little drying, since it wasn’t incredibly creamy, but it wasn’t. I don’t think it imparts a ton of moisture, but it didn’t dry my lips out after four hours of wear. Speaking of wear, I got an average of four hours, with some shades extending to five or six, and several of them did stain, so they would wear a little longer.
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RECOMMENDATION: If you’re looking for opaque color with minimal shimmer/frost, I think you may like Make Up For Ever’s new range.