This is a product that lives up to its claims–it wears all day without budging, creasing, or fading–and blends as well on its own as it does with other eyeshadows (or on top of an eyeshadow base). Giorgio Armani describes the Eyes to Kill Intense formula as neither powder nor cream but a hybrid that creates a “smooth, lasting color film” that can be applied wet or dry. Giorgio Armani explains, “Each shade is intensified with a second pigment for a multi-dimensional effect. In just one swoop, create a wet, shimmering smokey eye … Base color covers eyelid, and second pigment adds drama to the contour.”
The texture of these feels almost like a cream eyeshadow, but it has the thinness of a powder eyeshadow while retaining some of the blendability of the hybrid cream-powder eyeshadow. It also works well with other eyeshadow (see this look using #6). It’s almost like a really dense loose powder that’s been pressed down, because if you dig at it, it loosens.
Though pricey, each shade comes with 0.14 oz. worth of product, which is a hefty amount (normal eyeshadow averages around 0.05 oz., no matter the price). The only aspect I didn’t love was the little black stopper inside the jar (once you unscrew the black lid), because my longer fingers felt awkward grabbing it (so I just unscrew it upside down so it falls into the cap).
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I hate when one brand will rant about another brand or put it down. I’d rather hear about what makes your product great than why another brand sucks. I dislike it when associates gossip in front of customers or talk about customers as they leave. It also encourages me to leave quickly if there is no acknowledgement.