Make Up For Ever Aqua Liner ($23.00 for 0.058 oz.) is a new liquid liner that launched recently at Sephora. It claims to be “weather, tear, and sweat-proof color” and “100% waterproof.” There are fifteen shades in total (there is no #2 shade), all of which have been photographed and swatched in this post.
It’s clear that there’s a new liquid liner formula on the block, and a lot of brands have taken advantage of it: MAC Superslick ($17.50/0.06 oz.), Illamasqua Precision Ink ($27.50/0.06 oz., only available in Abyss and Glister), Laura Mercier Liquid Eyeliner ($26, only available in Gold Thread), Stila Sparkle Liquid Liner ($22.00/0.05 oz.), and Bobbi Brown Glitter Liquid Liner ($20.00/0.05 oz., only available in Silver and Gold during the holiday). I couldn’t tell the difference between the majority of these when it came to the formula (Laura Mercier’s I haven’t tried; Stila’s is chalked full of shimmer/glitter, so they feel a little different).
Make Up For Ever definitely changed up the formula and tweaked the packaging, which is something I didn’t see in the other brands. The brush is actually more tapered and shorter, though still made out of foam. The shorter length actually enables you to have a little more precision and makes it easy to never have too much product on the brush (this makes these edge out just oh-so-slightly ahead, but the longer applicator is still easy to work with). I also felt like the formula was thinner, almost watery, but it wasn’t watered down, because each liner was intensely pigmented. You also have to shake up these Aqua Liners (you’ll hear something rattling inside when you do) — and this isn’t something common to the other brands.
Aqua Liners are budgeproof, smudgeproof, and waterproof. These don’t budge until you’re ready to remove them, and they removed easily with an eye makeup remover like Lancome Bi-Facil or Make Up For Ever’s Sens’Eyes. MAC’s Makeup Removing Wipes also did a fine job of removing these from my arm. The product will flake off more than it will dissolve, but I didn’t experience any flaking while wearing–only when I went to remove it; the best way to describe it is to analogize it to tube mascara.