Illamasqua Precision Ink Liquid Eyeliner (£16.50 for 0.06 oz.) is a new eyeliner launching with Illamasqua’s Art of Darkness collection for fall. It’s a long-wearing and waterproof liner that should dry quickly.
It may look familiar. In fact, it may look very familiar. Illamasqua’s Precision Ink and MAC Superslick Liquid Eyeliners are exactly the same. Every part of the packaging is the same, from the bottom to the inside to the formula itself. MAC has sticker labels on the bottom, while Illamasqua has the label on the side of the eyeliner–which reveals a bit of an inset, and after peeling back the MAC label, the MAC liner has it, too.
Illamasqua has two shades (at least for now): Abyss, which is a rich black, and Alchemy, which is a metallic gold. (The MAC counterparts would be On the Hunt and Pure Show, for reference.) The shades are exactly the same as far as I can tell. There is no discernible difference, and I swatched both gold shades on my hand and kept them there for about 36 hours–I wanted to see them in all different lighting. If there is any difference between them, I could not detect a single one.
This is a very easy review, because I’ve done it before: they are as long-wearing as they claim to be. They won’t smudge, budge, flake, or migrate whatsoever once they’re dry, though I find that drying time is around twenty to thirty seconds (not super fast, not agonizingly long). It is water-resistant, and it flakes off when you put makeup remover on it.