Strawberry is a softened pink-red with subtle, warm yellow undertones and flecks of silver and pink micro-glitter. The formula is soft and smooth, and while it’s a little thick and nearly non-sticky, it’s comfortable to wear. I was able to get semi-opaque color with ltitle effort, and there was definitely a high-shine finish. This gloss wore about three hours on me, which is particularly noteworthy given that it isn’t a sticky gloss. I wouldn’t call it a moisturizing lipgloss, but it didn’t dry out my lips either.
I detected a subtle scent of sweet vanilla initially, but the scent seems to disappear in the tube and when worn on lips quickly–the two tubes I bought two or three months ago no longer have any scent to them. The packaging is slim and functional, with a semi-matte black cap and clear tube. The applicator is interesting, as it is an indented doe-foot (best understood by a visual, as included below).