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5 Things Beauty Brands’ Websites Need


5 Things Beauty Brands’ Websites Need

I really feel like the online shopping experience for beauty leaves something to be desired! I wish beauty brands would put a little more into their websites.

  1. INGREDIENTS should be mandatory!  Not only is it frustrating that many brands don’t list their ingredients online, but when you inquire via e-mail, they refer you to call a 1-800 number. Is it really appropriate to have that kind of information–with all of those scientific ingredients–read over the phone?  They have to be on the box, so it’s not like it’s forever secret information.
  2. REAL PHOTOS seem to be more than just lacking but nigh on impossible to find on major beauty brands’ websites.  I know that Illamasqua has lip swatches, which is something you rarely see from bigger brands, that are much appreciated. I guess I’d be out of a job, though 🙂  You just see a lot of template photos that have the color altered in Photoshop rather than brands taking actual photos of each shade.
  3. QUANTITY should be displayed.  It drives me batty when a brand doesn’t list it.
  4. SHADE DESCRIPTIONS are so much more important than brands think!  When you’re using computer-generated color blocks for your swatches, a few words to describe the color would be so much more helpful!  No color descriptions is particularly egregious when the naming scheme is numbers!
  5. POST POSITIVE AND NEGATIVE REVIEWS if you ever want me to trust your reviews section. After hearing from readers about experiences where sites don’t post a negative review but will post a positive one, I’ve lost so much faith in the process.  Beauty consumers are getting smarter every year!

What are beauty brands’ missing on their websites?

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Deborah Lippmann Glamorous Life Nail Lacquer

Deborah Lippmann Glamorous Life Nail Lacquer
Deborah Lippmann Glamorous Life Nail Lacquer

Deborah Lippmann Glamorous Life Nail Lacquer

Deborah Lippmann Glamorous Life Nail Lacquer ($16.00 for 0.5 fl. oz.) is described as “Rolex rose gold” with a metallic finish. Deborah Lippmann said it took her three years to get the finish you see in Glamorous Life–always fun to read tidbits like that. It’s champagne, it’s beige, it’s rose gold–it’s really a mix of pink and champagne with threads of gold micro shimmer to give it that metallic finish.  It was opaque in two coats.   Zoya Pandora is less metallic, more shimmered, and not as pink. Rescue Beauty Lounge Plie has a similar softness but is a cream finish and has no gold.

This is one of the easiest metallics I’ve worked with; it’s not too thick and the brush strokes easily pull into straight lines–no wonkiness. There’s a lot of inherent shine in the finish even without a top coat (though I’d still recommend a top coat for prolonged wear).  The polish applies evenly across the nail without bubbling or streaking.  I’ve had good luck with Deborah Lippmann’s formula–her shades typically wear for a week with minor to minimal tip wear.

Deborah Lippmann Nail Lacquer Glamorous Life
9.5
Product
10
Pigmentation
9.5
Texture
10
Longevity
4
Application
96%
Total

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Cle de Peau #129 Extra Silky Lipstick

Cle de Peau #129 Extra Silky Lipstick
Cle de Peau #129 Extra Silky Lipstick

Cle de Peau #129 Extra Silky Lipstick

Cle de Peau #129 Extra Silky Lipstick ($52.00 for 0.07 oz.) is a soft, yellow-toned pink with very fine pale peach-gold micro-shimmer and a glossy sheen. It’s such a soft color, but the color payoff is almost opaque–you can just barely see the shadow of my lip freckle. Dior Pinky Mauve is a bit darker. Estee Lauder Night Bloom is similar but pinker. Maybelline Warm Me Up is a bit darker and grayer. MAC Angel is pinker and has a creamier look. Urban Decay Naked is a darker pinker.

I’m a big fan of the Extra Silky Lipstick range; it’s lightweight, hydrating, and feels and looks incredible on. With lighter shades like #129, it wears for around four hours, but I have had longer wear (more like six or so) with some of the darker shades–about average for lipsticks for me. This formula is very, very emollient and creamy, so I recommend applying less than you think you need, because otherwise you’ll overapply. It doesn’t look bad, but you’ll waste product and at this price point (and for the quantity you get–about 30% less than the average lipstick), you don’t want to waste any! These are also scent- and taste-free from my experience.

Cle de Peau #129 Extra Silky Lipstick

A
10
Product
10
Pigmentation
10
Texture
9
Longevity
4.5
Application
97%
Total

NYX Lime Nail Lacquer

NYX Lime Nail Lacquer
NYX Lime Nail Lacquer

NYX Lime Nail Lacquer

NYX Lime Salon Formula Nail Polish ($4.00 for 0.52 fl. oz.) is a bright lime green with chartreuse shimmer. It’s vibrant and the right mix of shimmer and metallic, because you get some of the brush strokes of a metallic finished polish but they’re easy to control to get into straight line. China Glaze Cha Cha Cha is much greener, while Butter London Dosh is a darker green. China Glaze Electric Pineapple is similar in color but has a cream finish. Illamasqua Radium is a touch greener and while it also has shimmer, it’s much subtler and green rather than chartreuse.

Unfortunately, this shade was not opaque after two coats, which was a bummer! It’s such a pretty shade (and will be perfect for summer), but it needs some help in the pigmentation department. The consistency isn’t too thick or thin, but I didn’t love the way three coats felt–they did feel a bit heavy. When I initially tested out NYX’s new formula, this was one of the shades I specifically tested for wear, and after a week, I had no chipping, just minor tip wear (which is par for the course).

NYX Salon Formula Nail Polish Lime
Lime
Lime
8
Product
7.5
Pigmentation
9
Texture
9
Longevity
3.5
Application
82%
Total

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