MAC Magically Cool Liquid Powder for Summer 2011 Official Info & Photos

MAC Magically Cool Liquid Powder Collection
MAC Magically Cool Liquid Powder Collection

MAC Magically Cool Liquid Powder Collection

U.S. Launch Date: May 5th, 2011
International Launch Date: May 2011

In the height of summer, who doesn’t crave, suddenly, to feel, look AND be cooler – shine, oil and heat – all gone! You’ve longed for it. And now it’s captured: M·A·C Magically Cool Liquid Powder. An alchemical fusion of water and pigment that goes on as a loose powder but with the refreshing feel of an ocean mist. Light-diffusing pigments add to the appeal by softening lines and creating natural radiance. The cool-to-be-cool way to set and enhance the look of foundation. Hailed during an earlier limited-edition launch, this time round it’s here to stay.

Magically Cool Liquid Powder ($29.50 U.S. / $35.50 CDN)

  • Cajun Sheer bronze shimmer with reflects gold
  • Honey Rose Sheer rosy beige with multidimensional shimmer
  • Truth & Light Sheer shimmer that reflects silver and pink

See promo photos… 

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5 Fun Duochromes

5 Fun Duochromes

Reader Sarah wanted to see five duochromes, and I thought I’d try to get some variety in type of product. A product with a duochrome finish or color will look like one color when you look at it straight on, and then when you angle it, it can look like an entirely different color (or nearly so). MAC has several duochrome eyeshadows and pigments (more than most other brands that I’m aware of)–far more than the two here on the list.

What’s your favorite duochrome beauty product?

Sephora – 15% off for V.I.B.s – April 14-21st, 2011

Sephora – 15% off for V.I.B.s – April 14-21st, 2011 V.I.B.s can save 15% with code CHICWEEK, beginning April 14th through April 21st. VIBs should have received an announcement email, which can be printed and used to shop in store.  For BIs (Beauty Insiders), save 15% with code BICHIC, April 15th through 21st.

Fine Print

Online, use promo code CHICWEEK. VALID APRIL 14 THROUGH APRIL 21, 2011, AT 11:59 PM PST. May be used in Sephora stores, in Sephora inside jcpenney stores and on (excluding Canadian checkout on on any merchandise purchase. Offer limited to Sephora V.I.B.’s only. Voucher must be presented at time of redemption when used in store. No minimum purchase required. May not be combined with any other promotions or with Sephora or jcpenney employee discounts. Not valid on previous purchases or with purchases or purchase of eGift certificates and gift cards. May not be sold or otherwise transferred. Return of discounted merchandise will be for the price actually paid. Not valid for cash or cash equivalant. Not responsible for lost or stolen promotion codes. Sephora reserves the right to change or rescind this offer at any time. Not valid for Sephora employees. Learn more about the V.I.B. program at any Sephora store or online at

** Free tote valid only during the in-store event on Thursday, April 14, 2011, from 6 to 9 PM, with any merchandise purchase. Must be a V.I.B. to redeem. Valid while supplies last. Not valid on previous purchases, or purchase of eGift certificates and gift cards. Sephora reserves the right to end or change this promotion at any time. Tote not valid at Sephora inside jcpenney.

Do you have a question idea? Submit yours here.

Kiehl’s for Earth Day with Rare Earth Deep Pore Cleansing Masque

Kiehl’s for Earth Day with Rare Earth Deep Pore Cleansing Masque

In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is pleased to announce a limited Edition Label Art series, where 100% of net proceeds will benefit the Waterkeeper Alliance a charity long supported by Kiehl’s for the past 30 years. This grassroots advocacy organization, with nearly 200 Waterkeeper member organizations, is dedicated to empowering communities to protect and preserve our waterways from polluters.

To commemorate the philanthropic success of “Friends of Kiehl’s” Earth Day 2009 and 2010 initiatives – which raised $100,000 for Waterkeeper Alliance, and $200,000 for the Rainforest Alliance – Kiehl’s is proud to extend its relationship with Waterkeeper Alliance in 2011, with a donation of $100,000.

Staying true to Kiehl’s longstanding mission of supporting initiatives to help preserve and protect the environment, two “Friends of Kiehl’s” have created Limited Edition labels for Kiehl’s Rare Earth Deep Pore Cleansing Masque (Michael C. Hall and Chloe Sevigny), made with fairly-traded Amazonian White Clay from the Marajo Island. An ingredient found at the basin of Brazil’s Amazon River, White Clay, also known as “magic earth,” is a natural ingredient known for its skin detoxification properties. With this in mind, a partnership was born from the ideal pairing of an organization that preserves waterways from polluters, and a product that removes dirt, toxins, excess oil and dead cells from the skin.

100% of Net Kiehl’s Proceeds from this Limited Edition Label Art series will benefit Waterkeeper Alliance. The Limited Edition Rare Earth Deep Pore Cleansing Masque ($23.00) series features water-ecology inspired designs by socially conscious influencers, depicting their vision of social responsibility. Available at

Wet ‘n’ Wild Vanity Color Icon Eyeshadow Palette

Wet 'n' Wild Vanity Color Icon Eyeshadow Palette

Wet ‘n’ Wild Vanity Color Icon Eyeshadow Palette ($4.99 for 0.25 oz.) contains six eyeshadows–three with matte finishes and three with frost finishes. Vanity is a warm-toned palette with a mix of browns and golds. You can see a look I did with this palette here.

The three matte finished shades are: a soft, barely-there beige, dirtied light-medium tan brown, and deep, dark brown with burgundy-red undertones. These mattes were much better than the ones found in the recently launched spring palettes–much smoother, more pigmented, and applied better. I felt they swatched better than they applied, but they still applied decently. The beige shade is surprising, because for as light as it is, it wasn’t chalky at all.

The three frost finished shades are: a pale whitish-gold, bright yellow gold, and rich chocolate bronze. I found the pale gold to be rather sheer, and it easily disappeared when applied, so it did not apply evenly. The pigmentation and texture of the gold and bronze, though, is much nicer–both have good color pay off and are pretty soft, while the bronze is the best in the palette overall.

Vanity is housed in standard fare packaging for Wet ‘n’ Wild; a clear flip top with a black base. It’s sturdy enough for keeping at home, but it might not travel as well (if it’s tossed around a lot). It should stand up to some wear and tear. What I liked most was how well it secured closed. I didn’t find the included brushes to be worth using; they were scratchy and rather splayed.

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Wet ‘n’ Wild Vanity Color Icon Eyeshadow Palette