From the get-go, this lipstick has all the makings of a great lipstick. My issue with this lipstick has to do with the claims it’s making about how long it wears. Rimmel says that it “locks colour to lips for up to 8 hours of wear.” Try one, maybe two. I typically get four hours of wear out of the average lipstick, but with Rimmel, I find the color has faded substantially by hour two. We don’t even get close to eight.
It’s really disappointing, because I can’t give this product high marks when it falls so short of the claims it makes. I evaluate products based on what they’re supposed to do, not what I want to do or what’s “good enough.” I recognize that this is a remarkably pigmented, smooth, creamy lipstick formula with an affordable price tag, but it’s not enough: it does not do what it’s supposed to do.
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RECOMMENDATION: If you’re on a budget and looking for more pigmented lipstick, Rimmel’s Lasting Finish seems to have some good options, as long as you don’t mind reapplying every couple hours. I think this is one of the better budget-friendly lipsticks I’ve tried, but it doesn’t last long on lips at all.