Make Up For Ever: Unretouched Campaign

Make Up For Ever: Unretouched Campaign

This spring, Make Up For Ever has launched a print and online ad campaign featuring their HD Invisible Cover Foundation–and the advertisements have not been digitally retouched. They have also launched a microsite, www.hd-not-retouched.com with a short video featuring the unretouched models shot next to items that have been digitally altered to highlight how deceptive retouching can be.

If there is one thing the early days of MySpace has taught me, it’s that angles are your best friend, and good lighting (or really terrible lighting) can go a long way to improving the overall image!  I like that photography and artistry skills were used to achieve this ad.

What do you think of the new campaign?

While unretouched photography has been celebrated by magazines and celebrities alike, there are still very few advertising campaigns that use imagery that has not been digitally altered. HD Invisible Cover Foundation was developed specifically to mask imperfections that are often magnified in front of a camera lens, without adding texture to the skin. MAKE UP FOR EVER is thrilled to show women everywhere that they can look perfect both in front of the lens and in their everyday lives by choosing products that deliver professional results and can stand up to modern technology.

See close-up… 

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Bobbi Brown Peony & Python Beauty Kit

Bobbi Brown Peony & Python Kit

Bobbi Brown Peony & Python Beauty Kit ($95.00) is an exclusive set available at Neiman Marcus this spring. It contains a peony and python printed zippered makeup bag, Pink Peony Illuminating Bronzer, Pink Lilac Brightening Gloss, Black Mauve Long-Wear Gel Eyeliner, and two miniature-sized makeup brushes (face and lip).

The kit itself comes with a high price tag, but individually (though not all shades are available individually, the product type is), Pink Peony Illuminating Bronzer would retail for $33, Pink Lilac Brightening Gloss retails for $22, Black Mauve Long-Wear Gel Eyeliner is available for $21, and then assume $20 worth of brushes. The innards of the kit are worth approximately $96, but you also receive the printed makeup bag, too. There is a Peony & Python printed makeup bag available alone for $40, but I don’t know how the size compares to the one from the Neiman Marcus kit.

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Bobbi Brown Peony & Python Beauty Kit

B+
Product
8.5
Pigmentation
8.5
Texture
9
Longevity
9
Application
4
Total
87%

Wet ‘n’ Wild Petal Pusher Color Icon Eyeshadow Palette

Wet 'n' Wild Petal Pusher Color Icon Eyeshadow Palette

Wet ‘n’ Wild Petal Pusher Color Icon Eyeshadow Palette ($4.99 for 0.30 oz.) contains eight eyeshadows spread over two columns. Each column seems to coordinate within itself more than the two columns do with each other. The tone of the palette is rather cool, with the first column being purple themed and the second column being more earth-toned.

The first column consisted of a pale, icy violet shimmered satin white; muted pink-lilac base with pale gold shimmer-sheen; darkened red-toned purple with a frost finish; and medium-dark violet-blue purple with silver sparkle. I found the pigmentation to be a little sheer in both of the lighter shades–a little dusty, too; not nearly as saturated as the two darker purples.

The second column includes a pale, high-frost pink-white; coppery rose mauve with red undertones in a soft frost finish; blackened burgundy brown with a satin finish; and a grayish black with subtle green sparkle and satin finish. The pale pink is extremely pigmented and smooth, while the copper rose shade is a bit sheerer and blends into a very sheer shade when applied. I found the burgundy shade to lean much browner when swatched than it looked in the pan. The darker grayish-black was more pigmented than previous variations I’ve seen in the Color Icon palette, which was nice, but it did fade a bit when worn (after six hours).

my thoughts on the formula: Color Icon Eyeshadows are definitely some of the best eyeshadows you’ll find in the drugstore, and this palette shows both the best and worsts of the formula overall. The frostier shades seem to work the best and have no problem wearing all day (over a base, of course), while the more matte shades tend to lack in pigmentation and fade after a few hours (they don’t disappear, but they do fade noticeably).

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Wet ‘n’ Wild Petal Pusher Color Icon Eyeshadow Palette

B
Product
8.5
Pigmentation
8.5
Texture
8.5
Longevity
8.5
Application
4
Total
84%