Cult Nails Iconic Nail Laquer ($10.00 for 0.5 fl. oz.) is described as a “deep berry creme with gorgeous red flakes and hidden gold shimmer throughout.” It’s a medium-dark berry red that’s dark without being vampy with ruby red reflective flakes and gold shimmer. The flakes give it more dimension and depth, and though you might think they’d make the polish uneven or bumpy, they don’t. I couldn’t feel them at all; the surface was still smooth. I used two coats to get opaque color, and the formula was the right consistency that allowed for even flow of the polish over the nail without getting too much or little polish on it. I tested Iconic out for wear, and it lasted a full week with minor tip wear.
Cult Nails was created by Maria, a nail blogger at R3daily. There is definitely a story behind the brand, and with it being in its beginning stages, it’s so easy to fall in love. It’s like supporting your local grocer, farmers’ market, or corner store. Their passion for their new brand is infectious, and I’m so glad that the brand created and rolled out a well-executed formula that really cinches it for me.
Part of the brand’s philosophy is creating a green company, so all polishes are big-three-free (no toulene, formaldehyde, or dibutyl), but they also exclude phthalate and camphor. They list all of their polish as vegan-friendly, along with repurposing or using recycled supplies for shipping and packaging. The brand began with four shades (of which I will be swatching the other three), and more recently launched an addition five shades (all limited), but I haven’t seen those yet, though they are tempting!
P.S. — They’re actually have a buy three, get one free sale through Tuesday, just use code NEVERFORGET! 🙂