Smashbox to be Acquired by Estee Lauder Companies

Smashbox to be Acquired by Estee Lauder Companies

Today, Estee Lauder Companies announced that they will be acquiring Smashbox Cosmetics.  The acquisition is expected to finish in July 2010.  Snippets from the press release below…

The Estée Lauder Companies Inc. (NYSE: EL) announced today that it has signed a definitive agreement to acquire Smashbox Beauty Cosmetics, Inc., a privately held, photo studio-inspired prestige cosmetics company based in Los Angeles, California. The acquisition is expected to close in July 2010, subject to certain conditions, including regulatory approval. While terms of the deal were not disclosed, the Company said that the transaction is expected to be accretive to earnings in fiscal year 2011, before transaction and integration costs.

“The Estée Lauder Companies is the ideal home for Smashbox,” said Dean Factor, co-founder and Chief Executive Officer, Smashbox Beauty Cosmetics, Inc. “The Company possesses the scale and vision to help transition Smashbox into its next phase of growth, and its track record of nurturing and growing prestige brands is second to none. Moreover, we share a similar cultural heritage and dedication to consumer-inspired innovation and creativity. We expect to benefit greatly from The Estée Lauder Companies’ extensive knowledge in product development, operational execution, and international marketing and distribution, and we look forward to the next great period of growth for the brand.”

The Estée Lauder Companies will collaborate with the Smashbox organization to develop a comprehensive integration plan to transition Smashbox into The Estee Lauder Companies’ family after closing. Dean Factor, co-founder and Chief Executive Officer, Davis Factor, co-founder, Chief Creative Office and celebrity photographer, and Budd Taylor, President, will each play key roles with respect to these activities and the continued success of Smashbox. Smashbox will continue operating out of its Los Angeles, California office.

Make Up For Ever Aqua Creams

Make Up For Ever Aqua Creams

Lips & Cheeks: #5 Peach, #6 Fresh Pink, #7 Fuchsia, #8 Red, #9 Coral, #10 Orange
Eyes & Cheeks: #1 Anthracite, #2 Steel, #3 Silver, #4 Snow, #11 Gold, #12 Golden Copper, #13 Warm Beige, #14 Satin Brown, #15 Taupe, #16 Pink Beige, #17 Plum, #18 Purple, #20 Intense Blue, #21 Turquoise, #22 Emerald Green

These are creamy without being ultra creamy–I think I’d actually prefer them to be just a smidgen creamier. They’re blendable, but they dry down quickly. These didn’t budge, smudge, or crease on me one bit, whether they were on my eyes, lips, or cheeks. In fact, you really have to use an oil-based makeup remover to get all the last bits of it off. I tried using these as eyeliners, bases, and blushes, and they worked fabulously at each job. In fact, I enjoyed these four so much that I ordered five more (Fresh Pink, Coral, Gold, Warm Beige, and Intense Blue).

The only complaint I have–a minor one at that–is that the packaging feels a little cheap. They’re easy to store, since they’re small and rounded, but the plastic feels a bit on the thinner side, and there is also a lot of air in the jar from the get-go, which concerns me in regards to whether these will dry out after six months or so.  You do get a fair amount of product for your money, which was nice to see.

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This Week’s Beauty Report: Sunday, May 16th, 2010

This Week’s Beauty Report: Sunday, May 16th, 2010

  • NEUTROGENA launched the first-ever Liquid Sunblock at drugstores in Ultra Sheer Liquid Sunblock Fluid in SPF 55 and SPF 70. The brand is also about to release Retinol NX, a concentrated Retinol line that’s exclusive to QVC.
  • ALMAY brings Kate Hudson on board as their new global brand ambassador.
  • Burt’s Bees has launched their new RUJEVENATING LIP BALM with a chance to win an eco-getaway to the Amazon.
  • AMERICAN APPARELwill see the launch of six new shades to their line-up of eighteen this spring/summer.
  • I spied BOBBI BROWN BEACH SHIMMER BRICK on Nordstrom, though I haven’t seen anything else from the launch online yet.

Inglot Eyeshadows

Inglot Eyeshadows

Inglot Eyeshadows are not easy to come by in the U.S., but perhaps that will change over the next year or two. The brand now has a boutique in NYC, which looks like any high end brand’s boutique from the photos and videos I’ve seen of it (I have never been there personally). My girl Pursebuzz picked up two palettes of eyeshadows on my behalf while she was at a local trade show, so I think each of these palettes was around $40, inclusive (the palette and eyeshadows). I think the normal price hovers around $75ish for the palette and enough eyeshadows to fill it. I remember we both planned to purchase more, but they were cash-only (say what?! what is cash?!) at the show.

The quality of the eyeshadows is nice–well-pigmented, smooth, and blendable. They come in a ridiculous variety of colors and seem to have three finishes available: regular, AMC, and AMC Shine. Again, since I’ve never been to an Inglot store, and their website explains nothing about, I really can’t say much about what each finish is officially or there are finishes within each type of eyeshadow.

All of the shades I tried had great color pay off, were smooth and easy to work with, and there really is such a huge variety of colors available, so you’re sure to find at least a few that tickle your fancy.

For me, though, something about these felt a little one-note for me. Again, since I can’t see their full stock and variety, this is really based solely on my experience with these nineteen shades. It was just this color with a frost/pearl/satin sheen, but I didn’t see shades I’ve never seen before. I didn’t see green with blue and aqua shimmer. I didn’t see blue with a flash of gold.

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