Chanel Bel Ami (66) Rouge Coco Shine ($32.00 for 0.10 oz.) is a semi-sheer plum-berry that looks a little rosy, little brown-based when swatched, but on my lips, it appears more like a plum with a hint of red and silver shimmer. The color coverage is semi-sheer, but it applies evenly and smoothly, and it ends up looking like I’m not even wearing lipstick. It’s a little redder compared to MAC Capricious, while it is plummier than Cle de Peau #117 (and sheerer). Rimmel Burgundy is a few shades darker.
I only get an hour and half to two hours of wear with Chanel’s Rouge Coco Shines, though, which is below average for a lipstick–and Chanel says these have “lasting moisturizing shine.” Rouge Coco shines feel more like lip balm when applied, because they have an emollient base that enables them to glide on, but I don’t find them very moisturizing. They are not drying, but they don’t impart quite as much moisture as you’d expect. I wish the product contained a bit more (like the Rouge Cocos), because the creaminess of the formula (combined with sheerer color and need for regular reapplication) makes it easy to overapply.