Chanel Illusion d’Ombre Long-Wear Luminous Eyeshadow ($36.00 for 0.14 oz.) is a new product for fall, and it comes in six different shades. Chanel describes these as: “This intensely shimmering long-wear eyeshadow offers true versatility. An innovative gel texture that is both soft and cushiony allows it to be worn as eyeshadow or eyeliner. Includes a specially designed shadow/liner brush, developed specifically for this unique formula.”
I think the most common question I got asked regarding these was, “How do these compare to Giorgio Armani Eyes to Kill Intense?” The easy answer: they don’t. They’re in glass pots with black lids, and they’re really quite differennt otherwise. The formulas are not the same at all. There is such a drastic difference in the texture alone that they do not invite comparison. In terms of color, there may be similarities, but that is no different than comparing any eyeshadow to either of these products. It’s like comparing a the formula of a cream eyeshadow to that of a powder eyeshadow. The texture of these is most like Buxom’s Stay There eyeshadows but these are springier.
The texture of these is bizarre–they’re spongy but they bounce back. I imagine this is the texture most expected out of MAC Big Bounce Eyeshadows, actually. They are a gel-based formula, but they have the thickness of a cream, creaminess of a mousse, and springiness of a sponge. It spreads really nicely and evenly on the lid without being sheer (unless you deliberately apply a minute amount).
I found five of the six to be nicely pigmented with no concerns for lack of color payoff–Fantasme was the only one I found lacking in that department. The colors themselves are soft and subtle, with an edge of smokiness, and they tend to be more than just one flat color, so they will easily take on different tones depending on how they’re worn, what they’re paired with, and the undertones in the skin.