Lancome Zip Me Up Eyeshadow ($18.00 for 0.042 oz.) is described as a “metallic eggplant purple.” It’s part of Lancome’s permanent range of Color Design Eyeshadows (which is their individual range). Color Design Eyeshadows have varying finishes, but all of them are supposed to deliver “long-lasting, pigment-packed color [that] stays true for daylong wear.”
It’s a subtly cool-toned, medium-dark purple with a hint of burgundy-red. The color payoff is average at best but more along the lines of mediocre, because it’s patchy and uneven. The poor pigmentation is the result of a dry, stiff texture that has a slightly rough consistency. I’ve worn several of Lancome’s metallic-finished eyeshadows to test out the wear (but not this particular one), and I typically get eight hours of wear (without a primer) before there is subtle creasing.