theBalm Launches Custom Palettes & Eyeshadow Pans

theBalm Custom Palettes
theBalm Custom Palettes

You know what you want in life, and eye shadows should be no exception… so we’ve decided to make it easier for you. TheBalm has created a simple to use, magnetic eyeshadow bar in our store (at 788 Valencia street in SF), which allows you to customize your colors into one of ten delightfully designed palettes.

With forty-four fabulous shades to choose from, there’s no need to rush to commitment — you can refill them with your seasonal faves as you see fit.

If “cute and compact” is your cup of tea, choose from our adorable 9 well palettes. If you prefer to “go big or go home”, then chose one of our sixteen well palettes. These versatile shades have been picked from our top sellers, and can be used wet or dry.

  • Individual Eyeshadow ($6.50)
  • Empty 9-Well ($8.00)
  • Empty 16-Well ($10.00)
  • Filled 9-Well ($44.00, $66.50 value)
  • Filled 16-Well ($64.00, $114 value)

Availability: theBalm store at 788 Valencia Street in San Francisco or by phone, 415-817-1800.

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theBalm #31, 32, 33, 34, 35, 36 Eyeshadows

#31 is a light, cool-toned, silver-shot white with a frosted finish. It had so-so color payoff, while the texture was soft, it was also powdery and felt almost dry. It wore well for seven and a half hours on me. Tom Ford Beauty Ice Queen #1 (P) is lighter. MAC A Waft of Grey #1 (P, $21.00) is darker. Dior Lune (001) (P, $30.00) is a cream product. Disney by Sephora Midnight Hour #1 (LE) is brighter. theBalm Metal-ica (P, $16.00) is similar. NARS Self Portrait 2 #2 (LE, $24.00) is similar. See comparison swatches.

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theBalm Eyeshadow Pans
theBalm Eyeshadow Single #31
C
Product
7
Pigmentation
7.5
Texture
7
Longevity
8
Application
4.5
Total
76%
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theBalm Eyeshadow Singles & Custom Palettes (Overview)

Just in time for the new year, theBalm Eyeshadow Pans ($6.50 for 0.12 oz. each) launched so that you can customize your own palettes. It also coincided with the opening of their store in San Francisco. Right now, these can only be purchased through their store, though you can place phone orders (415-817-1800). Each eyeshadow pan is available for $6.50 and comes in a cardboard sleeve. The 9-pan palette is $8.00, while the 16-pan palette is $10. If you fill either the 9- or 16-pan palette up at the time of purchase, they will run you $44.00 (normally, $66.50) and $64.00 (normally, $114.00) respectively. I love the concept, and it’s very affordable, whether you fill at the time of purchase or as you go over time. There are five different designs to choose from for the 9-pan palettes and five for the 16-pan palettes. Each palette is made out of thick cardboard–same as theBalm’s eyeshadow palettes have been in the past–and come with full-sized mirrors on the top flap.

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theBalm Eyeshadow Pans
theBalm   Eyeshadow Single
-
Product
0
Pigmentation
0
Texture
0
Longevity
0
Application
0
Total
0%

theBalm #13, 14, 15, 16, 17, 18 Eyeshadows

#13 is a dark, muted reddish burgundy with a satin-matte finish. It had fairly good color payoff, but the texture was somewhat powdery. It wore well for eight hours before showing signs of fading. Tom Ford Beauty Orchid Haze #4 (P) is purpler. Laura Mercier Kir Royal (P, $22.00) is more shimmery. MAC Festive Delight (LE, $15.00) is brighter. Chanel Eclosion #4 (P) is brighter, purpler, more shimmery. Le Metier de Beaute Crucible (LE, $30.00) is more shimmery. See comparison swatches.

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theBalm Eyeshadow Pans
theBalm Eyeshadow Single #13
C+
Product
7.5
Pigmentation
7
Texture
7.5
Longevity
8.5
Application
4
Total
77%
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theBalm #19, 20, 21, 22, 23, 24 Eyeshadows

#19 is a medium-dark, gray-brown with a golden, frosted sheen. It’s almost too warm to really be considered a taupe. It had fairly good color payoff, and the texture was soft and smooth. It wore well for eight hours before starting to fade. Makeup Geek Moondust (P, $5.99) is darker. MAC Silver Dawn (LE, $19.50) is darker, less metallic. bareMinerals Cheers (V2) (LE) is slightly grayer. Urban Decay Vaporize (LE, $18.00) is darker, cooler-toned. Urban Decay Derailed (LE, $18.00) is darker, cooler-toned. bareMinerals Magnetism (P) is slightly darker. See comparison swatches.

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theBalm Eyeshadow Pans
theBalm Eyeshadow Single #19
B+
Product
9
Pigmentation
8.5
Texture
9
Longevity
8.5
Application
4.5
Total
88%
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theBalm #25, 26, 27, 28, 29, 30 Eyeshadows

#25 is medium-dark, cool-toned taupe with a matte finish. It had fairly good color payoff, and the texture was very soft but a little powdery though easy to blend. It wore well for eight hours on me before fading. Guerlain Two VIP #2 (LE) is slightly warmer. MAC Smoked Cocoa #2 (LE, $15.00) is lighter. Maybelline Tough as Taupe (P, $6.99) is darker, cream. MAC Interior Life (LE, $15.00) is darker. bareMinerals Rowdy (P) is more mauve. See comparison swatches.

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theBalm Eyeshadow Pans
theBalm Eyeshadow Single #25
B
Product
8.5
Pigmentation
8.5
Texture
8
Longevity
8.5
Application
5
Total
86%
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theBalm #37, 38, 39, 40, 41, 42, 43, 44 Eyeshadows

#37 is a dark, neutral-to-cool-toned brown with a soft, pearly sheen. It had fairly good color payoff, and the texture was really soft and easy to blend. It wore well for nine hours on me. MAC Phresh Out #5 (LE) is darker. Urban Decay Bewitch (LE, $18.00) is slightly warmer. MAC Smut (P, $15.00) is darker. See comparison swatches.

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theBalm Eyeshadow Pans
theBalm Eyeshadow Single #37
A-
Product
8.5
Pigmentation
8.5
Texture
9
Longevity
9.5
Application
5
Total
90%
See All Glossovers

theBalm #1, 2, 3, 4, 5, 6 Eyeshadow

There are forty-four shades of eyeshadows available in pan-form from theBalm, which launched at the beginning of this year. They can be purchased at their San Francisco store or by calling 415-817-1800. Each eyeshadow pan is available for $6.50 and comes in a cardboard sleeve. The 9-pan palette is $8.00, while the 16-pan palette is $10. If you fill either the 9- or 16-pan palette up at the time of purchase, they will run you $44.00 (normally, $66.50) and $64.00 (normally, $114.00) respectively. Each palette is made out of thick cardboard–same as theBalm’s eyeshadow palettes have been in the past–and come with full-sized mirrors on the top flap. For more information about sizes, the palettes, and a general overview of the custom palette/eyeshadow pan system, please read this post. You can view swatches of all of them in the Swatch Gallery here or view photos and swatches on theBalm’s Eyeshadow Single product page. .

Read Full Review
theBalm Eyeshadow Pans
theBalm Eyeshadow Single #1
B+
Product
8.5
Pigmentation
9
Texture
9
Longevity
8
Application
4.5
Total
87%
See All Glossovers

theBalm #7, 8, 9, 10, 11, 12 Eyeshadows

Here are the next six shades from the forty-four new eyeshadows available in pan-form from theBalm, which launched at the beginning of this year. For more information about sizes, the palettes, and a general overview of the custom palette/eyeshadow pan system, please read this post. You can view swatches all of them in the Swatch Gallery here or view photos and swatches on theBalm’s Eyeshadow Single product page. .

Read Full Review
theBalm Eyeshadow Pans
theBalm Eyeshadow Single #7
A-
Product
9
Pigmentation
9
Texture
9
Longevity
8.5
Application
5
Total
90%
See All Glossovers