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Profile photo of Anne

Accessibility, color/finish, and price like you Christine, as well as packaging, if it fills a hole in my makeup collection, uniqueness, an overall good experience with the brand, fragrance/scent, if they don’t test on animals, ingredients, where/how they are made, sustainability, and in some cases if it’s a limited edition as I prioritize those a bit as well.

Profile photo of Nancy T

After quality, it absolutely has to have my interest either because I really need it to fill a gap or because I am head-over-heels crazy for it! Another thing of note is that I am more of a visual person. So while I may need a skincare item, if something comes along with a fantastic color and finish and catches my attention, resistance becomes more futile!

Profile photo of Shenellica

There are several depending on what the product is. I’m also just nit-picky about certain things.

Factors that contribute to my purchasing a product in a general sense & in no particular order: online reviews, price, product appearance/packaging, being formulated for my oily/acne prone skin, ingredients irritating my eczema, & if foundation/makeup offers shades for black women & non-black POC.

Price and – unfortunately – packaging! I would buy a product, even if it got bad reviews, if the packaging is cute.

The shade. I love colors in general so if the shade is pretty, I can’t resist to purchase the product.

Profile photo of Kiss & Make-up

I won’t lie, raving reviews by fellow bloggers definitely influence me. reading a good review is sometimes enough to make me want a product out of the blue.

Packaging has a big impact for me. If I don’t like the packaging chances are I won’t buy it. Maybe that’s silly but I tend to think that if a company can’t present well it figures their product may not be up to par either.

Profile photo of Lisa

I’m with you there. Even if I hear rave reviews about a product or I really like the shadows in a palette, if the packaging doesn’t speak to me, I don’t purchase it. Mainly for me is if the packaging is too bulky.

Profile photo of Sarah

Mostly I gauge need versus want. After that, I almost always get samples, if possible. And I rarely purchase at full price- there are always coupon codes, ebates, etc.

I would include animal testing status, packaging and uniqueness (to my personal collection) along with the factors you mentioned. I have to set up a lot of barriers to slow down the acquisitive product monster that lives inside me. 😀

Profile photo of Cat

The finish is most important to me. A product could perform beautifully, be reasonably priced, readily available, and be the perfect color and texture, but if the finish isn’t right for me, then none of that matters.

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